There are lots of reasons for sending those holiday cards. You might want to enhance your current business relationships, attract new customers, remind old clients that you exist or show appreciation to those who have faithfully supported you during the year.
Avoid Offending Your Recipient
But beware, what is obviously a well-meaning gesture can actually accurate mobile phone number list offend the people you want to impress when it is not done properly.
Be sensitive to the religious and cultural traditions of the people to whom you are sending your cards. Find out whether they observe Christmas, Hanukah or Kwanzaa and make sure your message is appropriate for each individual.
If you decide to go with one card and a single message for all, choose a generic one the importance of character education in schools that will not offend. “Season’s Greetings” and “Happy Holidays” are both safe bets.
Start With a High Quality Card
The first place to start is with a high quality card to show that you value your clients and colleagues. Skimping on your selection can be interpreted in a number of ways. Your recipients might take it as a sign that business has not been good or that they aren’t worth a little extra investment on your part.
Keep Your List Up To Date
Make sure your list is up-to-date with correct names and current addresses. If you do this on a regular basis, it does not become a dreaded holiday chore.
As you gain new clients and contacts throughout the year, take a few minutes to add them to your database and mark them for your greeting card group. This way you won’t overlook anyone or embarrass yourself by sending the card to the old address.
Make it Personal
Sign each card personally. Even if you have preprinted information on the card such as your name – which is an impressive detail -you need to add your handwritten signature.
The most elegant cards should still have your personal signature and a short handwritten message or greeting. Sound like a lot of trouble? If the business or the relationship is worth it, so is the extra effort. This is your chance to connect on a personal level with your clients and colleagues.
Take the time to hand write the address as well. If you are ready to throw up shops 9177 your hands at this point and forget the whole project, then have someone else address the envelopes for you.
Whatever you do, don’t use computer-generated labels. They are impersonal and make your holiday wishes look like a mass mailing. You may save time and even money, but lose a client or a business associate in the process.