How to Get Sales In the first part of the guide, we gave general recommendations on preparing an online store and a store on the marketplace for “gender” holidays – March 8, Valentine’s Day and February 23. In particular, we told what holidays and what business should be prepared for, how to study the demand and interests of users, prepare a landing page, product cards and form offers.
The second part will be devoted to the preparation and setup of pre-holiday advertising campaigns.
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How to Prepare an Advertising Campaign for the Holidays
Pre-holiday campaigns are different from regular ones. Here’s what to consider before launching your ad.
1. Plan your advertising campaign in advance. Most people buy gifts before the holidays and often spend more than one day making a decision. To get enough clicks on ads and conversions, we recommend advertising data launching the campaign at least two weeks before the holiday.
How to Get Sales According to Yandex , the most active audience starts preparing for the holidays and looking for gifts a month or earlier. The peak of excitement is the last two weeks before the holiday date.
It is also important to remember that all advertising campaigns are moderated. Sometimes ads are not checked the first time, and this can significantly delay the launch of advertising and disrupt the iphone heats up during games: reasons, what to do campaign. It is better to set up advertising in advance and set the desired launch date. Then your campaign will pass moderation and be launched at the planned time.
Selecting campaign timing in the Yandex Direct interface
2. Choose advertising platforms. Omnichannel is one of the digital marketing trends of the last few years. Try to use more advertising channels – this way you will cover a wide target audience.
According to a study by Yandex Advertising , every third person mobile lead learns about gift products from advertising. Therefore, to reach the maximum target audience, use omnichannel – launch advertising with information about discounts on search, in social networks, on marketplaces, from bloggers, etc.