Yes, that’s true. Today’s title is a bit sensationalist, but Christmas is coming up and I had to choose one to catch your attention. So I’m giving you some distraction so you don’t have to think only about gifts, holidays, meals and such things. sales mailingPhoto rights by Fotolia There are things I repeat over and over again.
One of them is that email marketing
Still king when it comes to selling online . Not everyone agrees with this statement. Some people may think that other things work better in their sector, and others simply don’t do things very well. Contents [ hide ] 1 A mailing can only work if you have done your homework 2 How to create optimal content with a sales-focused mailing 2.1 A/B Testing on the Subject 2.2 Optimize for clicks and not for opening rate A mailing can only work if you have done your homework For a mailing to work for you, it is key to have done your homework beforehand .
Another point I repeat over
over again is that a contact is worthless if you are not able to activate it. This means that having a person’s email is not enough to be able to sell to them. Registering to get a free gift is easy, but entering their card details is another matter australia whatsapp number data entirely. There are a total of 4 activation phases . Check out the post if this is a new topic for you and then read on. Homework is not just about doing your email marketing .
There is much more to it
expecting anything in return through content marketing . Having created a strong brand that people trust. Take care of the frequency and not have saturated with many shipments in a short time. Don’t sell crap and have a product that is actually depicter alternatives: 7 popup builder options worth trying worth it. How to create optimal content with a sales-focused mailing Let’s go for it. If we are sure that the time has come to sell, we can go for it. If you are at this point, do not rush. Even if you comply with the following perfectly, the results will not be the same as if you respect the deadlines for activating a contact .
Providing value without
A/B testing on the subject line The first step to not going unnoticed is to have a good opening ratio. As I indicated in a recent post, you should not over-optimize this part . In the end, you can generate a lot of curiosity without actually getting it to turn buying house b into action. Many email marketing platforms offer this type of functionality. In any case, you can divide your list into 3 parts. You create two campaigns with two different themes. You wait 48 hours to see which one performs best. You send the winning subject to the third party.