Here are some Everything here speaks of the holiday – the color scheme, the fonts, the images with gift sets.
5. Make the terms of discounts and promotions as transparent as possible. The offer should be clear and not mislead users. If you offer discounts, indicate their size and the products they apply to.
For example, on the main page of an online herbal goods store there is a banner with discounts on products for Valentine’s Day. Clicking on the “Get gifts” button takes visitors to a page with products with a 60% discount:
If you are running a promotion for a holiday, set aside a separate page to detail the terms and conditions.
How to prepare for sellers
We recommend preparing for gender holidays in advance – it is best to do this 1-2 months before the holiday.
Determine in advance the product groups that you will offer to your audience for the holidays. In order not to make a mistake with the choice of products, study the statistics for previous periods and see which products from your assortment were in the highest demand on the eve of February 23, March 8, etc.
Another way to identify the most popular groups is to usa student data follow the recommendations of marketplaces. To do this, subscribe to official Telegram channels and follow what products your marketplace recommends to bid on.
For example, Wildberries experts identified the two most popular product categories by February 23:
- DIY and hobbies: automotive goods and realme is slow: reasons, how to speed up your smartphone tools, goods for hobbies, such as fishing.
- Technology and electronics: smart gadgets (sockets, lamps, smart watches) and useful devices (projectors, music speakers).
Here are some Similar studies are published by other mobile lead popular marketplaces.
Plan your deliveries to marketplace warehouses in advance. It is important to accurately forecast the demand for goods to avoid being out-of-stock due to incorrectly forecasted sales volume. Such an error can lead to a decrease in the product card position in search results.