Ngaba uyafuna ukonyusa umdlalo wakho wedijithali? Ngena kuHlalutyo lukaGoogle. Esi sixhobo sitshintsha umdlalo kumashishini iGoogle Analytics ukuze uphucule ajonge ukuya phambili kwi-intanethi. Kule bhlog, siza kukubonisa indlela yokuyisebenzisa ukufumana ulwazi oluxabisekileyo kwaye uhlawule kakhulu iSicwangciso sakho seDijithali .
Ukuqukumbela
Uhlalutyo lukaGoogle sisixhobo esinamandla kuye nawuphi na umthengisi wedijithali ojonge ukuphucula ubukho bakhe kwi-Intanethi kwaye afikelele kubaphulaphuli abajolise kubo ngempumelelo. Ngokukwazi kwayo ukulandelela itrafikhi yewebhusayithi, ukuziphatha komsebenzisi, kunye nokusebenza kwephulo lokuthengisa, i-Google Analytics inikezela ngengqiqo ebalulekileyo ekusebenzeni kwesicwangciso sakho sedijithali. Nangona kunjalo, ukusebenzisa i-Google Analytics yeNtengiso yeDijithali ayinakwenzeka ngaphandle kokwazi iziseko ezithile malunga nendlela yokwenza izicwangciso kunye nokwandisa iwebhusayithi yakho ngempembelelo ephezulu. Kule bhlog, siza kuntywila kwiinkalo ezahlukeneyo kunye nemisebenzi ye-Google Analytics kwaye sikubonise indlela yokuyisebenzisa ukuphucula isicwangciso sakho sedijithali.
Uthethwano lwasimahla
Yintoni iGoogle Analytics kwiNtengiso yeDijithali
I-Google Analytics sisixhobo esisetyenziswa rhoqo kwintengiso yedijithali ukujonga ukugcwala kwewebhusayithi kunye nomsebenzi wabasebenzisi. Inika ulwazi malunga nokuziphatha komsebenzisi kwiwebhusayithi, kubandakanywa namaphepha abawabonayo, ukuba bahlala ixesha elingakanani apho, kunye namanyathelo abawathathayo. Amava omsebenzisi anokulungiswa ukuphakamisa ukubandakanyeka kunye nokuthengisa usebenzisa olu lwazi ukuphembelela amaqhinga okuthengisa, njengokuqaphela ukuba ngawaphi amaphepha okanye amaphulo aphumelele kakhulu ekuveliseni i-traffic okanye ukuguqulwa. Ukuze unikeze umfanekiso opheleleyo wohambo lwabathengi, i-Google Analytics inokudityaniswa kunye nezinye izixhobo zeNtengiso yeDijithali njengeeNtengiso zikaGoogle kunye neePlatform zeNtlalo. Ukubaluleka kweGoogle Analytics kwiNtengiso yeDijithali kuye kwaba yinto ebalulekileyo.
Ukuseta iGoogle Analytics
Ukuseta i-Google Analytics yinkqubo idatha yaphesheya ethe ngqo eya kukunika ingqiqo ebalulekileyo ekusebenzeni kwewebhusayithi yakho. Nantsi indlela yokuqalisa:
Yenza i-akhawunti ye-Google Analytics Yenza i-akhawunti entsha kwiphepha le-Google Analytics. Iinkcukacha ezisisiseko malunga newebhusayithi yakho kunye nenkampani kufuneka zinikezelwe.
Ikhowudi yokulandelela kufuneka yongezwe kwiwebhusayithi yakho: Uya kufumana ikhowudi yokulandelela esuka kuGoogle Analytics ukuze unamathisele kwiwebhusayithi yakho. Ukuba awuqinisekanga, dibana nomphuhlisi wewebhusayithi yakho. Le khowudi isoloko ifakwe kwisihloko sewebhusayithi yakho.
Cwangcisa useto lweakhawunti:
Kuya kufuneka usete useto lweakhawunti yakho emva kokongeza ikhowudi yokulandelela kwiwebhusayithi yakho. Oku kubandakanya ukuseka iinjongo kunye neenjongo zakho, ukwenza iingxelo ezenzelwe wena, kunye nokumisela iimetriki ofuna ukuzijonga.
Yenza izihluzi: Izihluzi zikuvumela ukuba ugcine idatha ethile ngaphandle kweengxelo zakho. Umzekelo, unokufuna ukungabandakanyi utyelelo lwakho kwiwebhusayithi yakho okanye utyelelo kwiidilesi ezithile ze-IP.
Qala ukulandelela idatha yakho:
Nje ukuba i-akhawunti yakho imiselwe, ungaqala ukurekhoda idatha yakho kwaye uyibone kwiingxelo zakho. Iimetriki ezifana nokujongwa kwekhasi, iindwendwe ezizodwa, izinga lokugxuma, kunye nokunye kuya kuboniswa.
Kubalulekile ukuqaphela ukuba kungathatha iiyure ezingama-24 ukuba idatha iqale ukuvela kwiingxelo zakho, ukudala umxholo njengesicwangciso esisebenzayo se-seo ke yiba nomonde. I-Google Analytics sisixhobo esinamandla esiya kukunika ulwazi oluxabisekileyo ekusebenzeni kwewebhusayithi yakho, kodwa kubalulekile ukuqiniseka ukuba uyimise ngokuchanekileyo kwasekuqaleni.
I-Google Analytics sisixhobo esinamandla esiya kukunika ingqiqo ebalulekileyo ekusebenzeni kwewebhusayithi yakho.
Ukuba awuqinisekanga malunga naluphi na umba wokuseta iGoogle Analytics, unokufumana imiyalelo eneenkcukacha kwiwebhusayithi yeGoogle Analytics, okanye ungabonisana nomphuhlisi wewebhusayithi ukuze ufumane uncedo.
Ukuqonda iDatha
Xa kuziwa ekusebenziseni i-Google Analytics, ukuqonda idatha kunokuba ngumngeni. Kukho ulwazi oluninzi lokuthatha, kodwa ngokuziqhelanisa kunye nokuqonda okuqinileyo kweemetriki eziphambili, ngokukhawuleza uya kukwazi ukwenza ingqiqo yedatha kwaye uyisebenzise ukuphucula ukusebenza kwewebhusayithi yakho.
Nazi ezinye iimetriki eziphambili ekufuneka uziqwalasele:
Ukujongwa kwekhasi: Oku kubonisa ubuninzi beembono ezifunyenwe kwiphepha kwiwebhusayithi yakho.
Iindwendwe ezikhethekileyo: Eli linani lilonke leendwendwe ezikhethekileyo kwiwebhusayithi yakho.
Izinga leBounce: Ipesenti yeendwendwe idatha yasebrazil kwiwebhusayithi yakho ezihamba emva kokubona iphepha elinye limelwe ngezantsi. Izinga eliphezulu lokugxuma linokuba luphawu lokuba iindwendwe kwiwebhusayithi yakho aziyifumani le nto ziyifunayo.
I-Avareji yeXesha leSeshini:
Oku kubonisa ubude bexesha eliqhelekileyo lokuhlala iindwendwe kwiwebhusayithi yakho.
Izinga loguqulo: Lo ngumlinganiselo wabatyeleli besiza abenza isenzo esithile, esifana nokungenisa ifomu okanye ukugcwalisa ukuthenga.
Ukufunyanwa: I-traffic yewebhusayithi yakho isuka kwimithombo ebandakanya iinjini zokukhangela, imidiya yoluntu, kunye netrafikhi yokuthunyelwa kule ndawo.
Ukuziphatha: Le ndawo inikezela ngeenkcukacha malunga nendlela abasebenzisi abasebenzisana ngayo newebhusayithi yakho, kubandakanywa namaphepha abawatyelelayo, ukuba bahlala ixesha elingakanani kwiphepha ngalinye, kunye nokuba babuya kangaphi.
Iwebhusayithi nganye yahlukile, ngoko ke kubalulekile ukukhumbula ukuba iimethrikhi ezibalulekileyo kwiwebhusayithi enye zisenokungasebenzi kwenye. Imfihlo kukugxila kwiimetrics ezibalulekileyo kwiinjongo kunye neenjongo zenkampani yakho.
Unokusebenzisa idatha ukukhokela izigwebo zakho malunga nesicwangciso sakho sentengiso yedijithali emva kokuba unolwazi oluqinileyo ngalo. Ngokomzekelo, ukuba uyaqaphela ukuba iphepha elithile kwiwebhusayithi yakho linezinga eliphezulu lokunyuka, unokwenza utshintsho ukuphucula amava omsebenzisi kwaye ugcine iindwendwe kwindawo yakho ixesha elide.
Ukuzibekela Usukelo kunye neenjongo
Ukumisela iinjongo ezicacileyo kunye neenjongo yinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa idijithali. Indlela iGoogle Analytics inceda ngayo kwisicwangciso sakho sentengiso yedijithali kukwenza kube lula ukulandelela inkqubela yakho kwezi njongo. Kuya kufuneka uqale wenze isigqibo malunga nento ofuna ukuba iwebhusayithi yakho ifezekise kunye neemetrics eziza kukuvumela ukuba ulandelele impumelelo yakho.
Umzekelo, unokubeka iliso kwiimethrikhi ezinje ngokujongwa kwekhasi, iindwendwe ezizodwa, kunye nereyithi yebounce ukuba injongo yakho kukuphucula itrafikhi yewebhusayithi. Unokubeka iliso kwizalathisi ezifana nomthamo weemoto eziveliswayo, umthamo wentengiso, kunye nexabiso le-odolo eliphakathi ukuba ufuna ukunyusa izinga lakho lokuguqulwa.