Follow the According to SnapRetail, the 60/30/10 rule dictates that 60 percent of your posts should be engaging content that will engage users and encourage them to comment and share; 30 percent should be shared content; and 10 percent should promote your products and services, sales, events, etc.
- 60%: Content that encourages users to participate, comment, like and share.
- 30%: Shared content from your followers, influencers, etc.
- 10%: Content promoting your products, services, sales, in-store events , etc.
This rule ensures an lebanon telegram data effective balance between inspirational, engaging, and promotional content in your posts. While it may seem counterintuitive, posting too much promotional content is counterproductive. If you only present sales pitches, you’ll communicate less with your audience, and they’ll eventually turn away from you.
Your audience is made up of individuals with thoughts, Follow the
feelings, passions, and interests. By prioritizing engaging content over promotional content, you build an audience of loyal followers. Your goal is to connect with each of them and earn their trust so that when you post promotional content, they’ll actually listen.
Apply the 60/30/10 rule to Follow the optimize your social media posts, offering a mix of engaging, shared, and promotional content.
Start your social media marketing to grow your brand
Use this short guide use eye-catching visuals in your abandoned cart emails to create your social media strategy and make the most of what social media marketing has to offer. Remember that before you even begin developing a content strategy, you need to know:
- Who are your competitors?
- What they do
- Who is your target audience?
Once you’ve identified your competitors, seen what they’re doing and what works, and determined your own target audience, you can develop your content strategy. You then need to:
- Identify the social media platforms most used by your audience
- Set clear short- and long-term goals for each platform
- Use local influencers to reach audiences who don’t follow you directly on social media
- Follow the 60/30/10 rule to make your content mixes compelling enough
If you take the time to analyze b2b reviews and plan your content to support your goals and your audience’s interests, you can build an active and engaged community and increase brand awareness.