Don’t neglect Launch a campaign in VK Advertising — set up targeting related to holidays, for example, the interest “Gifts and souvenirs”.
Videos and bright banners attract attention and build audience awareness of the brand or special holiday offers.
8. Connect retargeting . Segment your audience and set up retargeting campaigns. In particular, most of those who searched for gifts for Valentine’s Day and February 23 will also buy gifts for March 8. If your store’s assortment allows, remind customers about yourself.
Source: Don’t neglect Telegram channel Yandex Advertising
9. When launching campaigns in VK Advertising, choose the right promotion objects : a website, a mobile application or a product catalog. Read about choosing objects in the VK Advertising account in this article .
10. Work with the audience in advance . If you are advertising a complex or expensive product on social networks, first offer to subscribe to the community, “warm up” potential clients with content and only then announce the holiday promotion.
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Advice on creating ads and selecting creatives
A well-thought-out offer and bright creatives motivate users to click on the ad and make a purchase. We tell you how to make advertising interesting.
Create a festive mood. Choose a bright, attractive picture john cooney uitvoerende hoof that will evoke positive emotions and convey the festive mood.
Try the free AI imae generator for advertising creatives from PromoPult. It will save time and help you create unique and attractive creatives in a couple of clicks. Learn more about the tool here .
Make attractive offers. Discounts, promotions, sweepstakes, bonuses — that’s what mobile lead people want to get during the holidays. Such offers stimulate sales and motivate people to make unplanned purchases. That’s why on the eve of March 8, e-commerce actively launches search advertising, betting on favorable prices and big discounts.