Consider that just about any good writer can create content for your business. To achieve the level of quality that earns your buyers’ trust, you need a writer who has pretty much an expert understanding of your business and your customers.
You may want to consider enticing your entire team to produce content (make sure you establish the rules of your blog content first) or hiring a student in a major that’s highly related to your business. He should also consider it a great opportunity. When it comes to selecting a writer, passion needs to come first (along with writing skills).
Cover topics your buyers are most interested about
As you probably heard, Google made a pretty major update to its algorithm in 2013. Actually, Google’s been making a lot of updates, but this last one was pretty significant.
In a nutshell, Google is now a search engine that not only can give users great search results based on what users type in the search box, but also understands how humans use languge. It also praises in-depth articles and thought leadership (it recognizes experts in a particular field of knowledge).
In the good, old times of SEO, it was romania whatsapp number data 5 million enough to select a set of keywords and optimize blog articles for the exact match of that keyword. You keep doing this for all the keywords in your list, and that was it. You watched your page ranks go up. Now that’s not enough.
The content creation plan needs now to be built
around topics of interest. For instance, you need to navigating the new frontier: challenges and opportunities select a topic of interest for your buyers, e.g. “Value Engineering” or “Custom Gasket Specification,” and explore all spects of that particular topic. Then, each month, you need to analyze what kinds of topics your buyers more text services interested in. Do this by looking at reads, pageviews and social shares, and expand on the topics of greatest interest.
There’s no longer a disparity between the content that your customers want and the content that makes you show up in Google. Now, more than ever, it looks like these strategies are just one and the same: Now making your entire content customer-centric and valued by your buyers is not only praised by your buyers, but it’s also recognized by Google.