The most critical moment was in September 2022 – I think, like many others at that time. But we cop and continu our work. Let’s then continue about your business: in the process of updating everything, did you somehow figure out for yourself how you differ from other studios?
Often in furniture projects there is a designer
With outsourc production, who has a poor idea of how his item will be made. Or vice versa, in the project there is only production, who makes furniture according to someone else’s design or simply copies European design.
Nikolay is both a designer and a craftsman
Each product is a combination of images close to it, its own idea of how the object should look, and a huge experience in manufacturing. Therefore, our objects are not works of art that you can’t breathe on. We create them for life, long and stockholder database active, and we try to make them such that even after 20 years they look decent, are self-sufficient and fit into the interior.
Maria Filippova, co-founder of Lub studio
Probably, in 2019, when your table cost about 25 thousand, the approach was really different. But still, you rais the prices significantly. Why reinforce the website exactly, besides Nikolay’s training and the new concept of the project? Maria : First of all, our products themselves have chang. A lot. Previously, these were tabletops made of cheap oak on iron legs.
Now these are reliable joinery joints
High-quality wood and complex technical solutions. Now not everyone takes on the kind of projects we do. Secondly, we have start to calculate labor costs adequately. Previously, a master’s salary was 20 thousand, and now it is 60 – and will grow even more. And furniture prices too. Who makes up your workshop team today? Maria : We have two tg data specialists, an assistant and an outsourc SMM agency. Where do you look for craftsmen?