One of the popular methods of retargeting is an advertising mailing. However, by overwhelming the user with monotonous “unique offers” through all possible channels, you will only irritate them. Therefore, each channel has its own message and its own method of delivery. Today, let’s take a closer look at such a relatively new channel for the Russian market as push notifications.
The general goal of any type of advertising mailing is to deliver a message to the user and return them to the site for a purchase (or other target action).
What are the advantages and barrier
Email mailings
The key advantage is that the letter can be laid out as effectively as you like malaysia mobile phone number data add links, pictures and videos to it, in general, significantly improve even an unremarkable letter.
But classic email mailings have one huge drawback: not everyone reads email on time. For example, according to Pingdom statistics, users consider 61% of all incoming messages “unimportant”.
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Julie Ask, an analyst at Forrester Research, has over 20,000 unread emails in her inbox. Yes, some people don’t know how or don’t like working with email. And the average person opens it only to recover their password for their favorite website.
Thus, it may turn out that the recipient will see your offer for a last-minute tour or a night of super discounts in a couple of days, or even a week. Or maybe they will just throw it in the trash without reading it.
In addition, email as a channel has another disadvantage – a spam filter. You can get caught in it automatically.
SMS mailings
The main advantage of the SMS channel is that messages are very likely to be read and will be read in a short time. Why? SMS is perceived as something more personal, important, to which you need to respond quickly. It would seem that such friendly communication is good for the brand, but at the same time it works against the business.
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The downside of SMS mailings: a blatant invasion of the client’s personal drag-and-drop interface space. If you are too persistent, you can end up on the blacklist and ruin your relationship with the client forever.
Another downside: the message needs to be conveyed in a bw lists super-compressed form, and the most useful thing you can put in an SMS is a link to a website.