In such a competitive online marketing and communication environment, new ideas and tools are always needed to get users on your side and gradually transform them into customers. On a social network like Facebook, which by its nature hosts people who are probably not looking for anything specific (as happens on search engines) other than entertainment, curiosity, relationships and inspiration , an online contest is a particularly effective lever for reawakening fans’ interest in a brand. A transparent game mechanic and attractive prizes can transform the interaction between fans and the company page: if we add to this a tiny.
Facebook Advertising budget for initial
Visibility and clear and pre-established company objectives, a contest on Facebook (and in general on other social networks) turns into a godsend for the brand. Facebook Ads and Natural Reach bring with them greater visibility for the contest, new likes, participation and viral shares . For the user : The ultimate goal is attractive rewards For the company : brand awareness and fan information recording (email and new likes) Why do online contests? Well, there is no shortage of reasons: it is a form of “active” community engagement , which can wake up even the most dormant fans and followers thanks to the attractiveness of a prize; to differentiate yourself from the competition.
To give a new and dynamic image of your brand
Yourself; to better understand your user targets ; to collect contacts (new fans/followers; new emails for the newsletter); to publicize products and services, bringing new traffic to the site (and perhaps to e-commerce); to increase the reach of your social updates and renew your editorial plan with periodic “events” (fans thus have concrete reasons to stay in touch with you). It is possible, at this point, to also trigger mechanisms of positive virality , a bit like what Logitech managed to do on Facebook. Logitech and the Facebook contest #ogishare The Facebook contest set up by Logitech is very simple:
every day a picture of a product was published. Fans could share the picture and click on a link, which immediately informed the user whether they had won that product or not, in instant win mode. As you can see, the reach of the posts france email list literally “explodes”. As a user, when I saw a friend of mine share this image, I took the following actions: I liked Logitech’s page; I discovered products that I didn’t know existed; I visited the brand’s e-commerce and almost completed a purchase (just postponed it). Users, your future customers / readers, where are they?
On social media, obviously
Once again, numerous tools come to our aid to create online contests. There are as many paid tools as you want ( etc..), but here are some free tools. 4 Free Tools for Online Contests 1. Contest Capture – Really simple operation: connect by clicking on “ connect now ” and choose the fan page and then the post to analyze. You will then be able to export the document with likes and comments to a post, on which you can then make the eventual extraction / choice of the winner.
It is up to you to decide how: from the extraction with the notary or simply using random.org and similar or “fishing from the hat” the winning names, maybe filming yourself… the limit is your imagination. 2. Agora Pulse – Agora Pulse offers many resources, among which we find the captivating platform for the management of home-made contests. You connect to the tool and choose a fan page: at that point, identify the type of contest you prefer… The choice is between: Sweepstakes : which translated is nothing more than the random selection among users who have liked or commented. Quiz : Ask a question on Facebook, then select the correct answer.
Photo Contest : This is all the rage, as it allows you to reward
3. seems to have a fairly extensive free version (despite what other web reviews say) that allows you to run endless promotions and engage up to 25,000 fans. This tool places particular emphasis on the ability to “collect” participants’ contacts. 4. Like the previous one, it has a free version that allows you to choose a winner using gmail’s smtp to send emails from a list of users and to make apps available for Twitter, Instagram, YouTube, Pinterest. Finally, it is also possible to create a “fan gate”, a “barrier” that allows participation / viewing of certain content only to fans.
Free Italian platforms to manage contests
Unfortunately I haven’t found any at the moment… [if you know of any, please let me know] But is it legal to run a contest on Facebook in Italy? Basically yes, although with some limitations. Facebook allows you to organize contests with japan data third-party applications as long as they take place on fan pages (not personal profiles), as long as the contest rules are visibly linked and it is explicitly stated (textually) that Facebook has nothing to do with the organization of the contest. Nothing sensational. The limit – but look at that – is set by Italian law (DPR 430) which requires the use of third-party platforms or applications based (server) in Italy. The conclusions are yours.