During these trying times, mexico whatsapp number data being overly happy and chirpy may not be the right choice. Since many of your clients are likely to suffer financial issues or health problems, you need to adapt your voice to their needs.
Don’t try to be overly optimistic or pessimistic in your emails. Since there isn’t enough information about the pandemic prospects, you don’t want to turn out wrong. Don’t make forecasts. Simply stick to the facts.
While happiness and chirpiness may not be a good way to go, gravity is also out of the question. Try to keep your emails neutral and fact-focused. The tone should be calm and objective. Avoid any statements that may contain anything related to the panic.
Share What You Are Doing
Many large companies communicate with attendees during the event are joining forces to fight against the pandemic. Even if you aren’t planning to donate large amounts to research or buy thousands of medical masks for hospitals, you are likely to be doing something on the local level.
Share what your company is doing to fight against the virus. Even if it’s just such local measures as cleaning the office and facilities, setting special hours for visitors over 65, and providing sanitizers.
Include your actions in your COVID-19 email and keep sharing them in other messages whenever applicable.
The pandemic forced changes upon many consumers’ schedules. Some don’t spend time on the commute to work. Others are focused on numerous online conferences and meetings. Due to that, you may need to establish a new sending schedule.
Content
Review the content you are lack data about to use in an email with the pandemic in mind. Can this information be interesting to the client?
While everyone is stuck at home, content is a powerful weapon. However, if you manage to offend or upset the recipient by talking about making large investments or traveling abroad, your email is likely to end up in the trash folder.
Create useful COVID-19 related content that can benefit your clients. Keep it related to your products and services even if you are forced to stop operations for the time being.
Don’t focus your content on any one product. During the crisis, it’s possible to end up being out of stock.