Generate Leads with Lead generation is not only contextual advertising, landing pages, blog posts and other usual methods. In this article, you will learn how to get users’ contacts using online surveys.
For RuNet, the method is new and very promising, because people love all kinds of tests and quizzes. So, look at 3 cases of how this mechanics works.
Knowledge test
The first example is the online educational service SkilledUp.com. The project’s marketers built a “Test your Excel skills” test into the program’s user manual. Before the survey appeared, the page brought in 20 subscribers per month, after – 500.
The australia telegram data survey includes several tasks that test knowledge of the material just covered. A person read the instructions and immediately saw the result. Moreover, the Generate Leads with form is very simple, through the statement: “A column can only be inserted using the top toolbar.” Options – “Yes / No”.
To create it, you need to choose an informative page that attracts a lot of traffic. Let’s say, “50 things you should know about Excel.” Then prepare a test and insert it as an interactive element on the selected page. To get leads, offer users a newsletter with useful tips. For example, “Exclusive Excel Features” or “Using Hotkeys in the Program.”
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Survey on popular site materials Generate Leads with
Popular content on a site is a great source of leads. The creators of the travel service Afar.com, based on Google Analytics, found that the generate leads with online surveys most popular posts are “What to do in such and such a country.” The editors took five countries as a basis and prepared a test “Where should you go in 2015?”
The survey includes a series of fun questions, like “What would you like to eat?” They are informal and sound like something a friend would ask over a cup of coffee.
After that, users see a form where they are offered to subscribe to the newsletter and get more information about different countries of the world. Readers can enter an email or refuse and go straight to viewing the results.
This test brought Afar 5,826 subscribers out of 13,000 participants.
There are three steps to implementation:
- Use Yandex.Metrica or Google Analytics to determine the most popular posts on your site;
- Prepare questions based on the most read posts and create a survey;
- Offer a subscription to similar posts.
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Test with answers to user questions
Eastern International College has launched a survey titled “What Major Should I Take?” This canada data is a serious topic for potential college students, so they are happy to participate.
The test contains questions like “Do you like… more?”, which help you understand your preferences and decide on your choice of profession.