Introducing Google search favorites ( favicons ). What’s new in
What does this mean for marketers? The iraq telegram data new design highlights a website’s brand, helping users understand where information comes from and helping marketers associate their brand with the information they publish online.
Here’s a quick overview of what’s new, but we’ll dive deeper into what they mean for you a little later in the blog.
1. Website Name and URL Placement
Rather than displaying a website’s name and path below the main page title, it’s now the first line at the top of the What’s new in search results card and black instead of green.
2. Adding favicons
Now, brands have their website favicon (an icon associated with the site URL) displayed in the top left corner of the search results card.
3. Visibility of Google’s “Ad” box
The formerly green “Ad” box on Google Search Ads is now black and has been moved to the if an institution really wants to explore technological top left corner of the search results card to match the black URL and path.
“When you search for a product or service and we have a helpful ad to show you, you’ll see a bold ad label at the top of the card next to the web address so you can quickly identify where the information came from,” Google said
Want to add a favicon to your website’s organic search listing?
If your website already has a favicon, simply follow these steps to get it to appear in Google search results. For Lightspeed eCom users , each website theme comes with a favicon that you can edit to match your brand or business logo. Curious to see what kind of favicon your website currently has? You can easily check it here .
What does this mean for marketers?
When changes are made to how Google search results are displayed, they inevitably bring a wealth of opportunities for marketers. As Google continues to improve its search engine with high-resolution images and 3D objects , the opportunities for marketers evolve accordingly.
The latest updates to Google’s search display help set the tone for support for new content formats, such as AMP Stories (Accelerated Mobile Pages). The tech giant’s announcement hints at more opportunities to add buttons directly into search results, making it easier and faster for users to shop and book meals.
Google released a statement saying that “as we continue to deliver new content formats and helpful actions—from buying movie tickets to listening to podcasts—the new design allows us to add action buttons and helpful previews to search results cards, while giving you a better idea of the content of web pages with clear attribution.”
The changes to how Google Search displays results will first arrive on mobile and Android devices in the coming days. Google has also hinted that they will eventually make their way to desktop.
As these changes roll out over the B2C Fax coming weeks, advertisers, marketers, and retailers with online stores should closely monitor the impact they have on their site traffic.