With the diversification investment spraying of advertising vehicles, marketing professionals have a wider range of alternative media that do not require large investments, and paid media is a great option.
Despite this evolution, you need to be careful when spreading your investments in paid media so that you can find an effective way to reach your target audience . Check out some tips below on how to avoid this mistake.
Follow the trends
There are some media that are receiving investment spraying greater investment in Brazil, such as: events, sponsorship, direct marketing, sales promotion , advertising in various locations and paid media that involves the various types of advertising available on the internet. When it comes to paid media, it is necessary to observe which types of media your target telegram data audience is in, because only investing in the media that are trending at the moment can be a way of spreading investments without realizing it.
Due to the pandemic, marketing became a investment spraying challenge. Suddenly, decisions that used to take days or weeks were made in a matter of hours. Media plans were put together in a more crude way, and analysis became more collaborative, as everyone shared the same sense of urgency to get the job done. But it is important to remember that observing carefully and choosing the best trends to use is essential to achieving results.
Be creative
Nowadays, it is also necessary to think procedures and implementations about the message that will be conveyed through paid media. Taking advantage of the most varied formats available is essential to attract the consumer’s attention and thus optimize your sales. What we must do today is diversify ideas and formats so that the consumer is clearly reached.
The possibilities for advertising with Facebook Ads and Google Ads are immense. You can use the various ad sizes available on the display network, as well as explore video ads on YouTube, for example. Another valuable tip is to change the creatives after a period of time and replace the ones that perform poorly, always monitoring the reports and focusing on the best results.
Choose the right media
Media planning has changed, and marketing email list sectors have been using various forms of communication and media to help accomplish the same task. Good planning with clear objectives is crucial to determining the budget and choosing the right media for each geographic area, and this can avoid scattering media investments . In addition, segmentation requires a more elaborate marketing strategy that establishes closer relationships with consumers.
It is important to understand that different media have different objectives and results, so the best way to choose the right media is to know your audience. When investing in a display network, for example, you should know that it is considered a “full funnel” because it allows you to contact customers at different stages of the sales funnel. If this objective is interesting for your company, then it is time to invest in it. However, if your customers tend to consume a lot of video content, advertising on YouTube may be a good option.
Platforms that can measure results in a concrete way and display ads accurately are the best at avoiding errors. Which is why paid media has a great advantage over others.
Diversify your options
Diversifying your media options is different from spreading them thinly. Spreading thinly occurs when you divide your media budget. Into similar media outlets and instead of reaching a larger portion of your target audience. You end up reaching the same people in a generic way. This is why a strategic analysis is necessary to select the best channels.
Those responsible for growth and acquiring new customers. For companies need to be aware of changes in order to reach their customers more efficiently. Results cannot be linked to high costs, as the most expensive vehicles do not always have the best results. It is possible to combine display network ads and YouTube ads, for example. If the budget for YouTube is not very large. It is possible to limit the number of views per single user on the ad. Thus reaching a larger number of people. Just remember that creativity continues to be a major differentiator for the success of your advertising.