The keyword research is nothing more than the word or phrase that is being used by your target audience to find answers in search engines, more specifically on Google.
Choosing the right keyword research is essential for any paid traffic campaign and to help you develop efficient strategies . Our team has selected some useful tools to help you find the best keyword for your campaign.
Google Trends and Google Ads
There’s nothing better than using Google’s own tools to gain insights and discover the best keywords at the moment. Google Trends helps you see the relative popularity of keywords, providing interesting data over time. You can also make comparisons between words.
The Google Ads tool itself offers data on special lead keywords that may be useful for your business, but it is important to do the research in an active Google Ads account, as the search results may change if you use an account that has not yet spent money on ads.
AnswerThePublic
AnswerThePublic has a free version and a how can an it consultancy contribute to the digital acceleration of your company? paid version that helps you discover questions and phrases asked around a specific keyword, which can help you find quick solutions and come up with diverse keyword ideas. The paid version provides more data so you can select the one that best matches your target audience.
Also Asked
Also Asked is a tool focused on helping marketers email list reach their target audience and develop a great SEO strategy. Based on a keyword, the tool shows related questions that can be used to create content and ads.
SEMrush
SEMrush has a feature that provides a wealth of information about keywords. In the search , you can look at related keywords, broad match, phrase match, exact match, and questions about the keywords. In the free version of the tool, the user can perform 10 searches per day. But each query using the tool counts towards the daily limit.
We hope these tools help you choose the best keyword for your paid traffic campaign or to define your SEO strategy. Remember that you can count on us to define and execute paid media strategies with a focus on performance.