There’s nothing more important to your B2B company than knowing precisely how to reach your B2B buyers effectively. It can’t be stressed enough: Without your buyers, your company doesn’t have anything. So how can you figure out how to reach your B2B buyers effectively?
The first step is understanding exactly how your buyers get their information—this means how they consume or search for it. When you know how they get their information, you know how you can make contact with them.
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Today’s B2B buyers are not at all like those of days gone by. Before the empowerment that the Internet provided, the B2B buying process was difficult. As a result, buyers had no choice but to rely on people, paper and the phone.
The process revolved around questioning analysts, gathering requirements into and RFP, obtaining a vendor list, going to a trade show to get collateral and a slew of other steps. This finally resulted in the implementation of the solution, which would be costly and slow.
The Internet has changed all this. Today, your B2B buyers are savvier than ever and more in control. Here’s how to reach them effectively.
Entice Them to Download a PDF
According to the newest BuyerSphere research report, a PDF that they can download is easily the most popular way that your B2B buyers get their information during the buying process. 51% of all buyers get uk whatsapp number data 5 million their information this way. Pricing information is the type of information that B2B buyers most commonly get through the PDF format.
B2B Buying Process-Information formate used
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It’s important that your B2B website has a downloadable PDF that your buyers can obtain at no cost to them. A PDF that your buyers can download straight from your site still remains one of the best way to do inbound marketing right and reach your buyers.
Rely on the Printed Brochure
Perhaps the most eye-opening and pleasantly surprising business collaboration: key to boosting team productivity finding in the abovementioned BuyerSphere report is the fact that a large number of B2B buyers be numbers still flock to printed brochure for their information. In fact, printed brochures are second only to downloadable PDFs in terms of where your B2B buyers are getting their information, with 47% of them consulting printed brochures.