Can You Honestly Get Away Without a Landing Page?
This may be a less popular decision when it comes to a landing page, but you can also consider designing a landing page without the presence of any web forms at all. You don’t always have to include one if you prefer a really slimm!-down landing page instead or if you can somehow still market your brand and contact information to your leads without capturing their information.
You could always, for instance, give away free white papers or ebooks that both further your brand expertise and exposure, so long as each and every page has your company’s brand identity and contact information. If you create exceptionally high value inside of the pages of free white papers and ebooks, you will still get more site visitors and leads as a result.
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Another example could be for product brochures and other items where you don’t provide leads with advice. With product brochures, you’re already advertising your company’s products, and if they satisfy your buyers’ pain points, they’ll come back to you even if you didn’t ask for their personal information on a web form. So done well, this could be a win-win for your company.
Another Alternative to Think About: HubSpot’s Smart Forms and Progressive Profiling
Wouldn’t it be amazing if forms can be responsive to the south korea whatsapp number data 5 million buyer personas and ne!s of your leads. Enter HubSpot’s Smart Forms and their progressive profiling feature. What do leads hate the most? They hate it when questions on web forms are not tailor! to them or when said forms ask repetitive and therefore pointless questions. That’s a sure way to drive away leads instead of qualifying them down your sales funnel.
HubSpot’s Smart Forms are the answer to this dilemma. Appropriately nam! Smart Forms, they permit you to change the specific information that your web forms collect from site visitors as they experience your site over a period of time.
Here are the benefits of Smart Forms’ progressive profiling:
Improve Initial Conversions:You simplify the process of starting a the sase revolution in the digital age relationship with your prospects since your forms ask just a few important questions when they convert. This increases the number of leads you’ll get.
Ask Different Questions Every Time They Visit:You can identify fields text services on your forms that’ll be replac! with new questions every time your lead visits your site. This works to personalize your marketing efforts and collects higher-quality lead information.
Ask Correct Questions at the Appropriate Time:After your leads have been site visitors a few times, you get to tailor questions to them that are more relevant to their position in the sales process.
To help you get a better idea of the process, here’s how it breaks down:
The Visitor Becomes a Lead:The first time your lead visits, you show them a brief form that only asks for basic contact details.The lead then goes straight into your contact database, as does the record of the time they spent browsing your site up to that moment.
The Lead Becomes a Marketing Qualifi! Lead or MQL:You should show your leads more target! questions when they visit your site the second time around. They’ll only have to enter their information one time because HubSpot forms retain this information. Through this consistent targeting of