Continuing the there-are-exceptions-to-every-rule theme from above, there is a situation where you can get away with having longer web forms on your landing page. That’s when you give your leads killer content in exchange for filling out more fields.
It just stands to reason anyway: If you offer your leads more specializ! content, then they are willing to spend just a little bit more time in filling out a longer form that has a greater number of fields. Of course, the key is to know exactly what passes for killer content.
Put another way, you can’t put a pitiful ebook that’s less than 10 pages long and offers no practical advice and expect your leads to fill a long form to get it.
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Here are some examples of truly awesome killer content that justify longer web forms on your landing page:
1.Killer Newsletters:
If you can create kick-butt newsletters that provide nothing but value for your leads, then they’ll gladly spend a little extra time in filling out a longer web form. Killer singapore whatsapp number data 5 million newsletters share the following characteristics:
They’re interesting and provide actionable advice for your readers
They contain additional value elements like stats or Q&As
They have relevant subject lines that tell your readers imm!iately what they’re getting
Killer Case Studies:
Providing stellar case studies that are chock full of highly detail! information about how your product or service solv! customers’ problems can persuade leads to fill out longer forms. There are also similar elements of killer case studies. These include:
Aligning the case study to your buying process
Using bullet points and subheadings to highlight the most vital parts
Offering data and evidence to make the case that your artificial intelligence: a journey in its initial stages ucts and services improv! customers’ businesses.
3.Killer Ebooks:
Another way that you can convince leads to fill out a longer text services web form is by providing a killer ebook. It’s important that you include these important elements of killer ebooks in your ebook. These are:
A catchy title to grab the attention of your leads
Information that your leads can use in a practical way
Graphics and charts to complement that useful information.