Web forms are the unsung heroes of your inbound marketing efforts, whether you know it or not. They are a mighty tool in your online-marketing campaign that should be used in your lead-generation efforts to maximize conversions to the hilt. Of course, as with everything in business, knowing precisely how to use them to your advantage is the key.
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Forms can impact your conversions in one of two ways: They can either increase or decrease them. There are many factors to take into consideration that can impact your conversions. Anything from the length of the form (which ties into complexity and readability) to its format and the type of copy you use are important factors that influence the success of your forms.
The next time you’re worrying about deciding how to handle your forms on your landing pages, don’t. Just read our handy tutorial to maximize your web-form conversions.
How Long Should Forms Be?
The most basic question you have to ask yourself is, how long should your web forms be? In general, it is in your best interest to make your web forms as short as saudi arabia whatsapp number data 5 million possible. There are exceptions, but studies have shown that shorter web forms actually increase your conversions. This relates to friction in the user experience: The more fields you have on your forms, the more you create resistance to successful conversions.
A 2007 study from Imaginary Landscape about contact forms on its website yielded some highly interesting and eye-opening results. In the study, an 11-field contact form was compared to a contact form that had only four fields. Guess which one was more popular with site visitors?
Short forms resulted in 160% higher conversion than more complicated forms.
This is hardly a lone study on the issue. Another study connecting latitudes: towards a safe and efficient digital future in latin america compared web forms that had five, seven and nine fields. Again, guess which did the best, conversion-wise? The five-field form had the best conversion rate at 13.4% while the seven- and nine-field forms had conversion text services rates of, respectively, 12% and 10%.
Clearly, by making your landing page’s forms longer and more complicated, you are depriving yourself of more business.