1. Create content focused on giving tips and advice.
The one thing that’ll keep your buyers coming back is to find practical! down-to-earth advice that they can apply to their particular situations! something they can take and run with it. If you are facing the problem of! say! employee morale! wouldn’t you become an avid reader of a free! high-quality publication of carefully curated content that talks just about employee morale?
Perhaps! right? You’ll have to make sure that the content is written for you! which brings me to the next point.
Your blog is focused on a specific persona
Your advice can only be valuable for a specific set of individuals. If you’re trying just to target everybody! of course the blog (or any other sales initiative! for that matter) just won’t be effective.
Kristin Zhivago does it right! clearly stating that the content of her blog is for CEOs and entrepreneurs:
1. Create content focused on giving tips and advice.
The one thing that’ll keep your buyers coming back is to find practical! down-to-earth advice that they can apply to their particular situations! something they can take and run with it. If you are facing the problem of! say! employee morale! wouldn’t you become an avid reader of a free! high-quality publication of carefully curated content that talks just about employee morale?
Perhaps! right? You’ll have to make sure portugal whatsapp number data 5 million that the content is written for you! which brings me to the next point.
Your advice can only be valuable for a specific set of individuals. If you’re trying just to target everybody! of course the blog (or any other sales initiative! for that matter) just won’t be effective.
Kristin Zhivago does it right! clearly stating that the content of her blog is for CEOs and entrepreneurs:
b2b-blog-Revenue-journal-targetted-blog
3. Have a blog title & promise.
Start by coming up with your blog title. Treat it just like revolutionary customer service: 6 technologies that will make all the difference if it was your own publication (in fact! it is)–what would the name of the text services publication be? Also! create a blog promise and show it to your readers. The blog promise is a statement that tells your buyers what they can expect torn if they subscribe to the blog.
Conversion XL does it right! building a clear expectation for their readers:
b2b-blog-Revenue-journal-targetted-blog-1
Techport13! an IT Infrastructure consulting firm has a very simple blog promise:
b2b-blog-Revenue-journal-targetted-blog-1
4. Tidy up your blog categories.
Make sure that your categories don’t endlessly grow. Define some categories that relate to their most common problems that your buyers have and stick to them. It will make your buyers’ reading experience much better versus having 89 categories to sift through.
b2b-blog-Revenue-journal-targetted-blog-1
3. Have a blog title & promise.
Start by coming up with your blog title. Treat it just like if it was your own publication (in fact! it is)–what would the name of the publication be? Also! create a blog promise and show it to your readers. The blog promise is a statement that tells your buyers what they can expect to learn if they subscribe to the blog.
Conversion XL does it right! building a clear expectation for their readers: