Since Facebook remains one of the major sources of visits for websites and various portals, it is good to know the evolutions related to this Social Network, even if defining it as such is now reductive. The numbers I mentioned a few articles ago on Facebook are unreachable: the threshold of 1.35 billion monthly active users worldwide has been largely exceeded (July 2014); over 24 million active users per month in Italy. These statistics allow us to consider Facebook a “network within the network ”, a super-populated world in itself in which we can pursue results and define objectives without involving our own web presences that exist outside of Facebook in the analysis.
Mark Zuckerberg and his associates
Among other things, pursue precisely this independence , I would almost say “ autarchy ”. Just look at these facts: Facebook’s algorithm rewards content uploaded directly into the social network, without the use of third parties (videos from YouTube, Vimeo and similar posted via links are penalized; content automatically published via third parties such as Hootsuite, Buffer App and similar are penalized); Facebook wants its users to “not get distracted” and not leave Facebook, so as to increase as much as possible the clicks and views of the advertisements contained in it: it is no coincidence that if you open a link published by some user within Facebook via smartphone, a sort of “reader” will open to read.
The news without opening the link via browser
Moreover, in the US, advertising through Facebook is only in fourth place among the reasons why small businesses choose Mark Zuckerberg’s Social Network. Source: Moreover, in the US, advertising through Facebook is only in fourth place among the reasons why small businesses choose Mark Zuckerberg’s Social australia email list Network. Source: It is also interesting to note the efforts that are being made to keep the Facebook network free from spam and hoaxes : it is recent news that it will be possible to report false news (with consequent penalization of the pages and users that spread them) with the aim of making what populates “The Facebook” increasingly credible .
Advertising included And again the
Facebook Ads advertising platform is increasingly stable and efficient , offering 9 different types of advertising and reaching a knowledge of user targets that is perhaps unknown even to Google: the results obtained on Facebook Ads “automatically” (in setting the CPC for example) are increasingly difficult to match in manual mode, an indication of an algorithm that moves at ease among the thousand facets and interests that people spread across. Even new user targets are always emerging , perhaps linked to live moments .
An example? By aggregating users who have recently been “talking” about the Super Bowl (the final game in American football) and providing advertisers with a super-low-cost opportunity to make noise and promotion in a way that is related to the event Furthermore, in the US, advertising via Facebook is only the fourth reason why small businesses choose Mark Zuckerberg’s social network. And what about internal search within the Social Network? From the search for new friends, thanks to Graph Search , it is a short step to start searching for posts, that is, relevant content corresponding to the user’s text search. In the United States.
It is already possible for some users;
It will soon become a reality for everyone, opening up possible scenarios for a sort of ” Facebook SEO ” and SEO Copywriting at the base of the content produced, no longer just in Google… Being able to be the first to provide users with a certain type of information sought in a “social search engine” like Facebook – with so many and such perfectly targeted users , knowing that soon on Facebook it will be possible to directly purchase products also via smartphone and using mobile payment systems – could really make wpo strategies to optimize your website speed the difference for your business.
What to do, then? It is farsighted, in my opinion, to treat content planning for Facebook, as well as any “marketing and communication” action, with depth of analysis and rigor , according to a checklist like the following: identification of objectives ; provision of specific resources (human, budgetary – even if potentially little is enough) dedicated to web marketing in general and to.
Social Media Marketing in particular;
Choice of activities and corresponding expected results ; selection of tools and content production methods; timely measurement of results and implementation of any corrective measures. In Italian SMEs, however, it often happens that… On a more general level, this means making a conscious choice that many Italian SMEs (and also many freelance consultants) delay, I believe in many cases, culpably: that is, choosing a team in job data the company that deals with online marketing in the broad sense (when often even just a generic marketing and communication contact is missing), avoiding giving a mandate to the “foreign sales” on duty, a real “minister without portfolio” (and without skills or desire) or thinking that the.
Production-Administration-Sales structure can still represent a sufficient structure . The way of lending marketing and communication to the sales person on duty – a “patch” applied to the situation that I have seen in many cases – mostly leads to waste and predictably poor results , not even putting any external consultants and agencies in a position to work at full capacity, which instead could make the difference in approaching new user targets and new markets.