I-Artificial Intelligence likamva, kwaye indima yabo iya isibaluleka ngakumbi kwiintengiso. Ngoku lixesha lokuba wazi konke malunga nayo kwaye uye ngaphambi kwejika. Funda ukuze ufumanise.
Tsibela kwiCandelo
Ukufunyanwa kobuqhophololo kwi-Ad esekwe kwi-AI
Imingeni kunye noMda
Ikamva le-AI
I-Artificial Intelligence (AI) licandelo lesayensi yekhompyutha ejongene nophuhliso lwe-algorithms kunye neenkqubo ezinokuthi zenze imisebenzi efuna ingqondo yomntu, njengokuqonda ulwimi lwendalo, ukuqonda imifanekiso, kunye nokwenza izigqibo. Kwiminyaka yakutshanje, indima ye-Artificial Intelligence kwiintengiso iye yanda kakhulu. Intengiso ye-AI-powered, i-AI-based optimizations, i-AI-driven kwiNtengiso yeDijithali drives insights, i-AI-enabled automation, i-AI kunye ne-Real-time bid, kunye ne-AI-based fraud fraud discovery zezinye zeendlela i-AI eguqula ngayo i-Digital Advertising industry. Ngoncedo lwe-AI, abathengisi bedijithali ngoku banokuhambisa intengiso eyenzelwe umntu ngakumbi kwaye ijolise kubaphulaphuli babo, okukhokelela ekubandakanyekeni okuphezulu kunye namazinga okuguqulwa.
Ngemvelaphi ethile kwiNtengiso yeDijithali, unokufunda ibhlog yethu yangaphambili ngesihloko esikuxelela yonke into ekufuneka uyazi malunga neNtengiso yeDijithali ngo-2023.
Kule bhlog, siza kuphonononga iindlela ezahlukeneyo apho i-AI inefuthe kwishishini leNtengiso yeDijithali, kunye nendlela ebanceda ngayo amashishini ukuba afezekise iinjongo zawo zentengiso.
Funda ngokugqithisileyo
Kule bhlog, siza kuphonononga iindlela ezahlukeneyo apho i-AI inefuthe kwishishini leNtengiso yeDijithali, kunye nendlela ebanceda ngayo amashishini ukuba afezekise iinjongo zawo zentengiso.
I-AI-Powered Advertising
I-AI kwintengiso ikhawuleza ibe yinxalenye yorhwebo lwedijithali. Ukusetyenziswa kweArtificial Intelligence kwintengiso kuguqula indlela iintengiso ezijoliswa ngayo kunye nezabantu. Ngokuhlalutya inani ivenkile elikhulu ledatha, i-algorithms ye-AI inokuchonga iipateni kunye nezinto ezikhethwayo ezingasetyenziselwa ukuhambisa iintengiso ezifanelekileyo ngakumbi kunye nezomntu kubaphulaphuli abathile. Oku kuye kwakhokelela ekwandeni kokubandakanyeka kunye namazinga okuguqulwa, okwenza i-AI ekukhangiseni isixhobo esinamandla kumashishini abo bonke ubukhulu.
Enye yeendlela eziphambili zendlela ii-arhente zentengiso ezisebenzisa ngayo i-Artificial Intelligence kukusebenzisa intengiso yenkqubo. Obu buchule busebenzisa i-algorithms ukuthenga ngokuzenzekelayo kunye nokubeka iintengiso ngexesha lokwenyani ngokusekwe kwindlela yokuziphatha yomsebenzisi kunye nokubalwa kwabantu. Oku kuvumela ii-arhente ukuba zifikelele kubaphulaphuli ekujoliswe kuzo ngokufanelekileyo nangempumelelo, ngelixa kuncitshiswa nesidingo sokufakwa kweentengiso ngesandla.
Ii-chatbots ezinikwe amandla nge-AI kunye nabancedisi benyani ziya zithandwa kushishino lwentengiso
Ii-chatbots ezinikwe amandla nge-AI kunye nabancedisi benyani ziya zithandwa nakushishino lwentengiso. Ezi tekhnoloji zivumela amashishini ukuba anxibelelane nabathengi ngexesha lokwenyani, ebabonelela ngeengcebiso ezenzelwe wena kunye nonikezelo olusekwe kwindlela abaziphatha ngayo i-apiary icebisa: iinkomfa zentengiso kule ekwindla kunye nezinto abazithandayo. Ngenxa yoko, iya isiba yinto eqhelekileyo kwiiarhente zentengiso ukubandakanya ii-chatbots ze-AI kunye nabancedisi ababonakalayo kumaphulo abo entengiso.
Kukho iimeko ezininzi zeenkampani ezisebenzisa i-AI kwintengiso yedijithali. Okulandelayo yimizekelo embalwa yophononongo.
I-AI-Powered Advertising Case Studies
Isebenzisa i-AI, iWayfair ibonise izinto kubathengi ngokusekwe kwiimbali zabo zokukhangela iincwadi kunye neentengiso ezijolise kwabo banokuthi bacengeke. Babone ukunyuka kwe-10% kumazinga okuchofoza kunye nokunyuka kwe-20% kumazinga okuguqulwa ngenxa yoko.
I-AI yasetyenziswa yi -IBM Watson Advertising ukuphuhlisa iintengiso ezisebenzisanayo ezibandakanya ababukeli ngeengcebiso kunye nokusebenzisana komntu ngamnye. Umzekelo, baye basebenzisane neLufthansa idatha yasebrazil ukwenza intengiso ebuza ababukeli malunga nezinto abazithandayo kuhambo lwabo kwaye banike iingcebiso ngeendawo kunye namaxabiso. Isibhengezo sinezinga lothethathethwano le-12% kunye nezinga lokuguqulwa kwe-4%.
Le yimizekelo nje embalwa yendlela i-AI enokuthi incede ngayo abathengisi ekuyileni nasekuqhubeni ngempumelelo amaphulo entengiso yedijithali. Ndiyathemba ukuba oku kuyanceda kwisifundo sakho.
UPhuculo oluSekwe kwi-AI
I-AI-based optimization ibhekisela ekusebenziseni ubuchule be-Artificial Intelligence ukuphucula ukusebenza kunye nokubuyisela kutyalo-mali (ROI) lwemikhankaso ye-ad. Enye yeendlela eziphambili i-AI enceda ngayo ukunyusa amaphulo entengiso kukusebenzisa umatshini wokufunda umgaqo-nkqubo. Ezi zi-algorithms zinokuhlalutya inani elikhulu ledatha kwaye zifunde ekusebenzeni kwangaphambili ukuchonga iipatheni kunye neendlela ezinokuthi zisetyenziswe ukuphucula ukujoliswa kunye nobuntu beentengiso.
Enye indlela esetyenziswa ngayo i-AI
ukunyusa amaphulo entengiso kukusebenzisa ixesha lokwenyani lokubhida. Obu buchule busebenzisa i-algorithms ye-AI ukulungelelanisa ngokuzenzekelayo amaxabiso eebhidi kwintengiso esekwe kwizinto ezinje ngedemografikhi yabasebenzisi, imbali yokukhangela, kunye neemeko zentengiso zangoku. Oku kuvumela abathengisi ukuba bafikelele kubaphulaphuli abajolise kubo ngokufanelekileyo nangempumelelo, ngelixa bekwanyusa i-ROI yenkcitho yabo yentengiso.