Ngaba uyasokola ukuba iwebhusayithi yakho ibonakale kwiphepha lokuqala leziphumo zokukhangela? Ungajongi SEO eziBalulekileyo zokunyusa ngokubhekele phaya! Kule bhlog, siza kugubungela izinto ezibalulekileyo zokukunceda unyuse umgangatho wewebhusayithi yakho kwaye uphawule ngakumbi.
Lawula uHlalutyo lwakho
Injongo yakho ephambili njengomnini wewebhusayithi kukunyusa i-traffic kunye nesizukulwana esikhokelayo. Isitshixo sokwenza oku kukubeka kakuhle kumaphepha eziphumo zeenjini zokukhangela (SERPs). Nangona kunjalo, xa kuziwa kwindlela yokunyusa umgangatho we-SEO wewebhusayithi yakho, SEO eziBalulekileyo zokunyusa inokuba ngumsebenzi okhohlisayo, ngakumbi ngenxa ye-algorithms ye-injini yokukhangela ehlala iguquka. Kodwa ngokusebenzisa iindlela ezifanelekileyo ze-SEO (i-Engine Optimization) ubuchule okanye amaqhinga, unokunika ubukho bakho kwi-intanethi ukutyhala okongeziweyo okufunekayo ukuze kubonakale kuphezulu kwaye kutsale iindwendwe ezininzi. Nokuba ungumntu okhangela iingcebiso ze-SEO zabaqalayo okanye iwebhusayithi entsha okanye uneenjongo eziphambili zokuphucula unyawo lwakho lwe-intanethi, ufikile kwindawo elungileyo. I-Apex Pro Media yi -Arhente yeeNkonzo ze-SEO esekwe eBirmingham ebonelela ngeenkonzo ezenzelwe ukunyusa iNdlela yokuSebenza yeNjini yoPhando (SERP). Sinceda iibrendi ukuseta iWebhusayithi yabo ye-SEO. Sithumele i-imeyile [email protected] ukufumana ngakumbi.
Ili-10 leeTeknikhi ze-SEO eziBalulekileyo zokonyusa inqanaba leWebhusayithi yakho2
Apha, siza kuthetha ngezicwangciso ezili-10 ezibalulekileyo ze-SEO ukukunceda ekufikeleleni kwiinjongo zakho.
Yenza uphando lwegama elingundoqo
Amagama angundoqo afanelekileyo yindlela eqinisekileyo yokunyusa i-SEO rankings. Imalunga nokwenza uphando kwimigaqo kunye namabinzana asetyenziswa ngamalungu emarike yakho ekujoliswe kuyo ngelixa ukhangela iimpahla okanye iinkonzo zakho. Zibeke kwindawo yabaphulaphuli bakho kwaye uqwalasele imigaqo okanye amabinzana abanokuthi basebenzise ukukhangela iwebhusayithi yakho njengenyathelo lokuqala ekwenzeni uphando lwegama elingundoqo. Ukufumana amagama abalulekileyo kunye namabinzana, ungasebenzisa iinkqubo ezinjengeSicwangcisi segama elingundoqo likaGoogle okanye iSEMrush.
Umxholo wewebhusayithi yakho, iithegi kunye nezichazi zemeta zinokulungiswa ukuze zibekwe kwinqanaba lamagama angundoqo ekujoliswe kuwo xa sele ugqibile ukuba ziyintoni na. Nangona kunjalo, kubalulekile ukusebenzisa amagama akho angundoqo ngobulumko kwaye uhlale kude kumxholo wegama elingundoqo, elinokukhokelela kwizohlwayo ze-injini yokukhangela.
Yandisa umxholo wakho okwiPhepha
Igama elithi “on-page optimization” libhekisa kuphuculo lomxholo wewebhusayithi. Izihloko, iithegi zesihloko, iinkcazo zemeta, kunye nesicatshulwa, ngokubanzi, kufuneka zonke zilungiselelwe amagama angundoqo idatha ye-imeyile ekujoliswe kuwo kumxholo wakho. Ukudityaniswa kwangaphakathi lelinye icandelo lokuphucula iphepha elidibanisa amaphepha akho kunye neenjini zokukhangela zoncedo ekuboniseni iwebhusayithi yakho.
Qinisekisa ukuba imathiriyeli yakho ikumgangatho ophezulu, ifanelekile, kwaye inomdla kubaphulaphuli bakho ngelixa usenza ngcono. Ukongeza, umxholo wakho kufuneka ube lula ukuwufunda kwaye ulungelelaniswe ukuskimming. Ukwahlula umxholo obhaliweyo kwaye wenze izinto zakho zibe zonwabisa ngakumbi, zibandakanya iifoto kunye neevidiyo ezinxulumeneyo.
Sebenzisa uyilo oluphendulayo
Iwebhusayithi yakho iya kulungiswa ngokupheleleyo kwidesktop, ilaptop, ithebhulethi, kunye nokujonga i-smartphone ukuba inoyilo oluphendulayo. Uyilo oluphendulayo luyimfuneko ukuze kuphuculwe amava omsebenzisi iindaba ezivela kwihlabathi le-seo-meyi ka-2020 kunye nokukhuthaza ukuzibandakanya kuba abantu abaninzi basebenzisa izixhobo eziphathwayo ukusefa i-intanethi.
Uyilo oluphendulayo luyimfuneko ukuphucula amava omsebenzisi kunye nokwandisa ukuzibandakanya.
Isimbo sewebhusayithi yakho kunye neenkcukacha ziya kuziqhelanisa nesixhobo ejongwa kuso ukuba sinoyilo oluphendulayo. Ngamanye amagama, iindwendwe zakho aziyi kufuna ukwandisa isicatshulwa okanye uskrole ecaleni ukuze ufunde umxholo wakho kuso nasiphi na isixhobo ukuze ukhangele iwebhusayithi yakho.
Yandisa isantya sokuLayisha kwindawo yakho
I-algorithm kaGoogle inika ukubaluleka kwisantya sesiza xa kumiselwa amanqanaba. Ukongeza ekuphuculeni amava omsebenzisi, iwebhusayithi ekhawulezayo yokulayisha inyusa amathuba okuba iindwendwe zihlale kuyo ixesha elide. Ngokusebenzisa inethiwekhi yokuhanjiswa komxholo (CDN), ukunyanzeliswa kwemifanekiso, kunye nokunciphisa ikhowudi, unokunyusa isantya apho iwebhusayithi yakho ilayisha khona.
Kubalulekile ukukhumbula ukuba ngokukhawuleza ixesha lokulayisha lewebhusayithi yakho, kokukhona kuya kuba ngcono idatha yasebrazil kubasebenzisi kunye neenjini zokukhangela ngelixa ukhulisa isantya sokulayisha. Vavanya isantya sokulayisha kwindawo yakho kwaye ujonge iindawo zokuphucula usebenzisa izixhobo ezifana neGoogle PageSpeed Insights okanye iGTmetrix.
I-10 iTeknikhi eziBalulekileyo ze-SEO zokunyusa umgangatho weWebhusayithi yakho1
Sebenzisa imidiya yoluntu
Amanqanaba enjini yokukhangela kunye nokugcwala kwewebhusayithi zinokunyuswa kakhulu yimidiya yoluntu. Imidiya yoluntu sisixhobo esimangalisayo sokusasaza igama malunga nomxholo wakho kunye nokufumana amakhonkco kwezinye iiwebhusayithi. Umgangatho wewebhusayithi yakho kunye negunya ziyaphuculwa ngenxa yoko.
Kubalulekile ukukhetha inethiwekhi yemidiya yoluntu efanelekileyo kwiqela lakho ekujoliswe kulo kunye neshishini ngelixa uzisebenzisa. Kanye kunye nokuthumela rhoqo, ukusebenzisana nabaphulaphuli bakho, kunye nokusebenzisa amagama angundoqo kunye nama-hashtag ukwandisa ukubonakala, kufuneka uphuhlise isicwangciso semidiya yoluntu.