Intshayelelo
Kumhlaba wanamhlanje okhawulezayo wedijithali, imidiya yoluntu iye yaguquka yaba yindawo yamandla kumashishini afuna ukunxibelelana nabaphulaphuli bawo, ukomeleza ukubonakala kohlobo, kunye nokufezekisa ukukhula okugqabhukileyo. Ngeebhiliyoni zabasebenzisi abasebenzayo kuwo wonke amaqonga oluntu ahlukeneyo, isicwangciso sokuthengisa esiqhutywa kakuhle kwimidiya yoluntu sinokuqhubela ishishini lakho kwindawo ephezulu. Ekuqhubekeni kwempendulo eyakhayo kwibhlog yethu yangaphambili, ‘ zoBuchule beNtengiso yeNtlalo yokuKhula Uyisebenzisa njani i-Instagram kuShishino: Isikhokelo sabaQalayo ‘ siyavuya ukukhangela nzulu kwihlabathi lentengiso yemidiya yoluntu. Kwesi sikhokelo sibanzi kwi-Apex Pro Media, umboneleli okhokelayo wezisombululo zedijithali eziseBirmingham, e-UK, siza kuphonononga iindlela ezilishumi eziqinisekisiweyo zentengiso yemidiya yoluntu ezinokuba luncedo ekufezekiseni ukukhula okumangalisayo kohlobo lwakho.
Chaza Iinjongo Zakho kunye nabaphulaphuli
Isinyathelo sokuqala kuyo nayiphi na iphulo lokuthengisa imidiya yoluntu eyimpumelelo ichaza iinjongo ezicacileyo nezifikelelekayo. Yintoni ofuna ukuyifeza ngemizamo yakho yemidiya yoluntu? Nokuba kukwandisa ulwazi lophawu, ukuqhuba ukugcwala kwewebhusayithi, ukuvelisa izikhokelo, okanye ukonyusa intengiso, iinjongo zakho kufuneka zikhokele isicwangciso sakho.
Kwangaxeshanye, ukuqonda abaphulaphuli bakho kubalulekile. Ngoobani abathengi bakho abafanelekileyo? Ziziphi iindawo zabo zokuhlala, izinto abanomdla kuzo, kunye neentlungu zabo? Ngokuchaza abaphulaphuli ojolise kubo, unokwenza umxholo wakho kunye nemiyalezo unxibelelane nabo ngempumelelo.
Khetha iiPlatifomu eziLungileyo
Ayingawo onke amaqonga eendaba ezentlalo adalwe alinganayo, kwaye kubalulekile ukuba ukhethe lawo ahambelana neenjongo zeshishini lakho kunye nobuninzi babaphulaphuli. Yenza uphando lwabaphulaphuli ukuze wazi apho imarike ojolise kuyo isebenza kakhulu. Tshatisa uhlobo lomxholo wakho kwiqonga; umzekelo, umxholo obonakalayo wenza kakuhle kwi-Instagram, ngelixa izithuba ezifundisayo zifumana i-traction kwi-Twitter. Gcina iliso kwabo bakhuphisana nabo kwaye uqwalasele iinjongo zakho zoshishino xa ukhetha amaqonga. Okokugqibela, hlala ulungele ukuvavanya, uhlengahlengiso, kwaye ugxile kwinto evelisa eyona ROI ilungileyo.
Ukuphawula ngokuhambelanayo
Ukugcina uphawu lophawu olungaguquguqukiyo kuwo onke amaqonga eendaba zentlalo kubalulekile ekwakheni ukuqondwa kophawu kunye nokuthenjwa. Sebenzisa umfanekiso weprofayile efanayo, ifoto yeqweqwe, kunye nemibala yebhrendi. Ukungaguquguquki kusisiseko sokwakha uphawu oluqinileyo, oluthembekileyo kwi-intanethi. Ke, ungaqinisekisa njani ukuba ibhrendi yakho ibalasele ngendlela edibeneyo kwimidiya yoluntu? Nasi isikhokelo sakho:
Ukufana okubonakalayo
Ilogo yakho, umfanekiso weprofayile, kunye nesithombe seqweqwe kufuneka zifane kuwo onke amaqonga. Oku kusebenza ihlaziywe ngo-2024 idatha yenombolo yefowuni ephathwayo njengendawo yokuqala yoqhagamshelwano lwebrendi yakho, ke yenze ikhumbuleke.
Ithoni kunye nelizwi
Nokuba ilizwi lophawu lwakho alikho sesikweni, linobuchule, okanye lixubene, kugcine oku ngokungaguqukiyo. Ukwenza oko kuseta okulindelweyo kubathengi bakho kwaye kuseka i-brand persona eyaziwayo.
ISkimu soMbala kunye nokuChwetheza
kweNtombela kwiphalethi yombala engaguqukiyo kunye nohlobo lohlobo oluhambelana newebhusayithi yakho kunye nezinye izibambiso zentengiso. Ezi zinto zifihlakeleyo kodwa zibalulekile zongeza ukuqondwa kwebrendi.
Umxholo onomxholo
Gcina kuluhlu oluthile lwezihloko okanye imixholo xa usenza umxholo wakho. Oku kunika abaphulaphuli bakho umbono ocacileyo wento onokuyilindela kwi-brand yakho.
Izinto eziSebenzayo
Indlela ophendula ngayo kwizimvo okanye uhlobo lomxholo owenziwe ngumsebenzisi owabelana ngawo nawo unegalelo kumfanekiso webhrendi yakho. Ungaguquguquki kwezi ndawo ukwenza uphawu lwakho luzive lumanyene kwaye luthembekile uyenza njani imizobo elula kwicanva?
Ngokuthobela ezi zikhokelo, uya kwenza uphawu lophawu olungapheleli nje ekuphenduleni kodwa luhlale lukhumbuleka ezingqondweni zabaphulaphuli bakho.
Umxholo nguKumkani
Umxholo okumgangatho ophezulu usisiseko salo naliphi na iphulo eliyimpumelelo lokuthengisa imidiya yoluntu. Nokuba uvelisa amanqaku abandakanyayo, imifanekiso enomtsalane, okanye ulwazi oluneenkcukacha, idatha yasebrazil eyona njongo yakho iphambili kufuneka ibe kukunxulumana nezinto ezinomdla kunye neemfuno zabaphulaphuli bakho. Kodwa kukho uhlobo olunye lomxholo oluhlala lugqwesa okunye: ividiyo.
Ulawulo loMxholo weVidiyo
Kwixesha lanamhlanje ledijithali, ividiyo ayifani xa isiza kuthethathethwano nabasebenzisi. Yinto engaphezulu kwesiqhelo esidlulayo; sisixhobo esinamandla esinokunyusa kakhulu ukufikelela kwebhrendi yakho kunye namanqanaba okuzibandakanya. Izibalo zicacile: iividiyo zikholisa ukufumana amanqanaba aphezulu onxibelelwano xa kuthelekiswa nezinye iintlobo zomxholo, ezikhokelela kwizabelo ezininzi, ukuthanda, kunye nokuzibandakanya okuxabisekileyo nabaphulaphuli bakho.
Kutheni iVidiyo ifanele iNdawo eyiNkulumbuso
1 . Amanqanaba oNxibelelwano aPhakamileyo: Umxholo wevidiyo ukholisa ukukhuthaza unxibelelwano olungakumbi olunjengokuthanda, izimvo, kunye nezabelo. Oku kwandisa ukufikelela komxholo wakho kwaye emva koko, ukubonakala kwebhrendi yakho.
2 . Ukuguquguquka: Uluhlu lweentlobo zevidiyo onokuthi uzenze zikhulu. Nokuba ziividiyo ezichazayo, iividiyo ezingemva kwe-scene, okanye udliwano-ndlebe, ividiyo inokubonelela ngezinto ezahlukeneyo ezinomdla kubaphulaphuli.
3. Isityebi kwiiNkcukacha: Iividiyo zinokuhambisa ubutyebi bolwazi kunye neemvakalelo ngexesha elifutshane, zinika indlela yokunxibelelana kunye nenomdla yokufundisa abaphulaphuli bakho malunga neminikelo yakho.
Ukusetyenziswa kweKhalenda yoMxholo
Ukucwangciswa okusebenzayo kubalulekile kwisicwangciso somxholo esingaguqukiyo nesinefuthe. Ukusebenzisa ikhalenda yomxholo kukunceda ulungelelanise ishedyuli yakho yokuthumela, imixholo, kunye neentlobo zomxholo. Ayiqinisekisi nje ukuhamba rhoqo kwezithuba kodwa ikwaququzelela ukudityaniswa koluhlu olwahlukeneyo lomxholo, kubandakanywa ifomathi yevidiyo ebandakanyekayo kakhulu.
Nxibelelana nabaphulaphuli bakho
Ukunxulumana nabaphulaphuli bakho kudlula nje ukuthumela umxholo. Ibandakanya ukuthatha inxaxheba ngokukhutheleyo kwiincoko, ukuphendula imibuzo, kunye nokudala uvakalelo ekuhlaleni. Nanga amanye amaqhinga aphucukileyo othethathethwano nabaphulaphuli:
Live Q&A iiSeshini: Bamba imibuzo ephilayo kunye neeseshini zokuphendula ukuze unxibelelane ngokuthe ngqo nabaphulaphuli bakho. Lithuba elihle kakhulu lokujongana nemibuzo, ukunika ulwazi, kunye nokuseka unxibelelwano lomntu.