Mabizinesi akuwunikidwa mosalekeza ndi zotsatsa, kuyimba mafoni, komanso ma
imelo otsatsa osatha. Njira zotsatsa zachizoloŵezi zotuluka sizilinso zokwanira ku
thetsa phokoso. Apa ndipamene malonda olowera amabwera-njira yothandiza kwambiri, zambiri zakunja yosasokoneza yomwe imayang’ana kukopa makasitomala omwe angakhale nawo popereka zofunikira, zofunikira. Kutsatsa kwapakatikati kumapatsa mabizinesi a B2B kuthekera kopanga chidaliro ndikukulitsa ubale wokhalitsa ndi omvera awo, kutembenuza alendo omwe ali ndi chidwi kukhala makasitomala okhulupirika.
Koma ndi chiyani chomwe chimapangitsa kutsatsa kwamkati kukhala kwamphamvu kwambiri, ndipo kungasinthe bwanji njira yanu ya B2B?
Kodi B2B Inbound Marketing ndi chiyani?
Kutsatsa kwapakatikati kwa B2B ndi njira yomwe imayang’ana kwambiri
kukopa otsogolera ndi ziyembekezo powapatsa zomwe zili zofunika Njira Zapamwamba Zotsatsa Za digito Zomwe Muyenera Kudziwa za 2025 komanso zokumana nazo zogwirizana ndi zosowa zawo. M’malo mokankhira malonda kapena ntchito yanu patsogolo pa omwe angakhale makasitomala (monga malonda otuluka), malonda olowera mkati amawako
era ku bizinesi yanu pothetsa mavuto awo ndi kuyankha mafunso aw
o. Ndi kupanga zinthu zatanthauzo zomwe zimapatsa chidwi, zophunzitsa, ndi zolimbikitsa ziyembekezo pagawo lililonse laulendo wa ogula—kuchokera pakuzindikira mpaka kusankha.
Kutsatsa kwamkati kwa B2B sikungofuna kupeza zitsogozo zambiri; n
di kukopa otsogolera oyenera-omwe ali ndi chidwi chenicheni ndi zopereka zanu ndipo amatha kusintha kukhala makasitomala anthawi yayitali. I
mayang’ana pakupanga chidaliro ndi ulamuliro mkati mwamakampani anu popereka zida zophunzitsira monga mabulogu, zolemba zoyera, ndi ma webinars komanso kutsatsa maimelo, SEO, ndi malo ochezera a pa Intaneti kuti apange njira yolumikizirana, yotsatsira makasitomala yomwe imapanga zotsogola.
Dziwani zambiri: Zonse Za Inbound Lead Gen
Inbound Marketing vs. Outbound Marketing
Kutsatsa kwamkati ndi kunja ndi njira ziwiri zosiyana zokopa o
zongoyimbira Mphamvu ya Inbound foni, kutumiza makalata achindunji, zotsatsa pa TV, ndi zikwangwani. Ngakhale zimatha kudziwitsa anthu zamtundu, nthawi zambiri zimawoneka ngati zosokoneza ndipo zimakonda kuyang’ana anthu ambiri, omwe ambiri sangakhale ndi chidw
i ndi malonda kapena ntchito yanu.
Kumbali inayi, kutsatsa kwapakatikati ndi njira yolunjika, yolunjika kwa makasitomala. M’malo mosokoneza makasitomala omwe angakhale nawo ndi mauthenga osafunsidwa, malonda olowera mkati amaw
owapatsa zomwe zimagwirizana ndi zomwe amakonda, zosowa, ndi zowawa zawo. Ganizirani izi ngati chojambula cha maginito m’malo omwe angatsogolere m’malo mwa megaphone akufuula anthu ambiri.
Kusiyana kwakukulu kuli mu njira: kutsatsa kwapakatikati kumalimbikitsa
Momwe B2B Inbound Marketing ndi B2C Inbound Marketing Mphamv Imelo ya ku europe u ya Inbound Zimasiyana
Ngakhale mfundo zotsatsa zamkati zimagwira Mphamvu ya Inbound ntchito ku mabizinesi onse a B2B ndi B2C, pali kusiyana kwakukulu pakuchita chifukwa cha mtundu wa omwe akufuna.