Tinene kuti mukuyang’ana malo ogulitsira pa intaneti omwe mumawakonda mndandanda wolondola wa nambala zamafoni ndikuwona zinthu zaposachedwa koma, pazifukwa zilizonse, simumaliza kugula. Mumasokonezedwa, kutseka tsambalo, ndikuyiwala zonse.
Patadutsa masiku angapo, mukuwerenga nkhani kapena mukuwonera malo ochezera a pa Intaneti, mukuwona malonda akuwonetsa zomwe mumayang’ana. Mwadzidzidzi mumakumbukira zonse ndikusankha kudina ndikumaliza kugula.
Uwu ndi mphamvu yakutsatsanso -njira yopangiranso alendo omwe awonetsa chidwi ndi bizinesi yanu koma osatembenuka. Ndikokankhira kochenjera koma kothandiza komwe kungapangitse “ogula mawindo” kukhala makasitomala olipira. Kodi mukufuna kudziwa momwe bizinesi yanu ingakhazikitsire kampeni yotsatsa yomwe imakulitsa zotsatira? Lowani nafe pamene tikulowa m’makanidwe otsatsanso ndikuwunika momwe mungapangire kampeni yopambana, yotsatsa yomwe imayendetsa kutembenuka.
Kugulitsanso ndi Kubwezeretsanso: Kusiyanako
Ngakhale kuti nthawi zambiri amagwiritsidwa ntchito mosiyana, pali kusiyana kochepa pakati pa njira zotsatsa izi. Kusiyana pakati pa kugulitsanso ndi kubwezeretsanso kwagona mu njira yawo yolumikiziranso omvera. Retargeting imagwiritsa ntchito mtundu wakusaka wolipira kuti ulumikizanenso ndi ogwiritsa ntchito omwe adayendera tsamba lanu kapena mbiri yanu koma osamaliza zomwe mukufuna, monga kugula.
Kutsatsanso , kumbali ina, kumadalira zambiri pamakampeni a imelo kuti agwiritsenso ntchito makasitomala akale omwe adachitapo kale bizinesi ndi mtundu wanu. Njira zonsezi zimayang’ana kubweretsanso ogwiritsa ntchito, koma kubwezeretsanso kumayang’ana makasitomala atsopano kudzera muzotsatsa, pomwe kugulitsanso kumayang’ana kwambiri kulera makasitomala omwe alipo kudzera pa imelo.
Kodi Kugulitsanso Kumagwira Ntchito Motani
Kutsatsanso kumangokhudza kulumikizananso ndi anthu omwe adagwiritsapo ntchito mtundu wanu koma sanakwaniritse zomwe mukufuna, monga kugula kapena kulembetsa ntchito. Zimagwira ntchito pogwiritsa ntchito pixel yolondolera kapena cookie yomwe imayikidwa patsamba lanu, yomwe imatsata ogwiritsa ntchito pomwe akufufuza mbali zina za intaneti. Alendo akachoka patsamba lanu osasintha, pixel iyi imawatsata, kukulolani kuti mupange mindandanda yotsatsa yogwirizana ndi zomwe amachita, monga masamba omwe adayendera kapena nthawi yomwe adakhala patsamba lanu.
Mapulatifomu otsatsanso, monga Google Ads , amakulolani kuti mupange mindandanda iyi zambiri zakubetcha ndikukhazikitsa zofunikira za nthawi komanso komwe zotsatsa zanu zidzawonetsedwa. Wogwiritsa ntchito pamndandanda wanu akayendera tsamba la Google Display Network, zotsatsa zanu zimawonekera, kuwakumbutsa za malonda kapena ntchito zomwe adaziwona. Cholinga chachikulu ndikuwathandizanso ndikuwabweretsanso kutsamba lanu kuti amalize ntchito zawo.
Kutsatsanso kumapangitsa kuti mtundu wanu ukhale wapamwamba kwambiri komanso kukopa ogwiritsa ntchito omwe amadziwa kale bizinesi yanu kuti agule. Itha kugwiritsidwanso ntchito kugulitsa kapena kugulitsa kwa makasitomala akale, ndikuwonjezeranso phindu la kuyanjana kulikonse.
Mitundu Yosiyanasiyana Yamakampeni Otsatsanso
Pankhani yosankha njira yogulitsiranso, muli ndi zosankha zambiri. Momwe Mungayambitsire Nayi tsatanetsatane wa mitundu yodziwika kwambiri:
Type 1: Standard Remarketing
Kutsatsa kokhazikika kumaphatikizapo kuwonetsa zotsatsa kwa alendo akale akamasakatula masamba ena kapena kugwiritsa ntchito mapulogalamu pa Google Display Network. wowoneka bwino komanso wapamwamba kwambiri ogwiritsa ntchito atasiya tsamba lanu osasintha. Ndi njira yabwino yokumbutsa anthu za malonda kapena ntchito zanu pamene akuyenda pa intaneti.
Mtundu 2: Kutsatsa Kwamphamvu
Kutsatsa kwamphamvu kumapita patsogolo Momwe Mungayambitsire powonetsa zotsatsa Imelo ya ku europe zomwe zimakhala ndi zinthu zina kapena ntchito zomwe mlendo adaziwona patsamba lanu. Kukonda uku ndikokhazikika kwambiri, chifukwa kumawonetsa zotsatsa zomwe zimagwirizana kwambiri ndi machitidwe am’mbuyomu. Mwachitsanzo, ngati wogwiritsa ntchito ayang’ana nsapato zinazake, zotsatsa zotsatsa zimawawonetsa zomwe zili ndi ulalo wachindunji kuti amalize kugula kwawo.