We have been working with influencers for over 15 years. We were one of the first agencies in Poland to convince brand managers to work with the growing community of bloggers and other online creators.
At the time, it seemed like a risky move, but it was certainly a big innovation in marketing and advertising. You could say we basically developed the standards of the Polish market.
I have always been a supporter of grassroots content and “non-professional” journalism. This is where contact with the recipient is based on trust and a more personal, often dialogic influencer-fan relationship. This arrangement is currently changing. Every larger profile is being monetized quite intensively (and rightly so) and the entire ecosystem is being transformed. This also applies to children and young people who earn significant amounts of money on TikToks and other social media.
I wonder how this mass monetization of created content will affect the advertising market and our society as a whole. The logical consequence is take telegram advertising service that every person who owns, for example, TikTok gets paid for the reach they generate. How will our behavior change then?
Contents:
- Influencer college
- AI will do it for you
- 7-Eleven in a new version
- IKEA challenges stereotypes
- Space Marketing Campaign
- Unfairly registered trademark
- Swipe left on Tinder
- Meta AI will bring you news
- Google teaches you how to prompt
- Tasty audio for a good night’s sleep
- Shorts
- Weekly Tool
- Knowledge from the blog
Influencer college
Ranking? Quality of teaching? Renown of lecturers? Career prospects of graduates?
Not necessarily. Tiktok influencers choose colleges based on their… aesthetic values and entertainment offerings.
Even if the “traditional” criteria are also important, it is difficult to show them on videos. Meanwhile, a spectacular campus, charming outdoor areas, sports and cultural events provide the material for viral videos. And these, according to rough estimates, translate into $130,000 in annual revenue – because this is the average income of influencers according to ZipRecruiter. Pupils and students who care about the quality of implementation count fans in tens or even hundreds of thousands.
College topics are an increasingly popular category on TikTok. The number of posts with the #college tag has already exceeded 8 million. This number will probably increase, because, according to a Pew Research study, one in five teenagers in the US spends time on the platform “constantly.”
Universities that have been thinking about refreshing the facade or building small architecture should speed up the implementation of their plans. An attractive background for recordings may turn out to be the tipping point when young people choose an educational offer.
AI will do it for you
The mouse and keyboard are on the verge of obsolescence.
Anthropic has given Claude AI the ability to use tools that only humans have been able to handle so far. The AI assistant can recognize objects on the screen, press buttons, select checkboxes, and enter text. The bot is in an experimental phase. New features are currently being tested in collaboration with SaaSs such as Asana, Canva, Cognition, DoorDash, and Replit.
The competition is by no means resting on its laurels. Google is working on a similar tool, but specialized in browser support. Jarvis – because that is the name of the solution – will be able to visit websites independently and perform tasks based on human instructions.
Example use case? Users will be able to ask an AI agent to find the cheapest all-inclusive packages to Hurghada during the holiday season and buy a trip without lifting a finger.
7-Eleven in a new version
The world’s largest convenience store chain intends to open over 600 locations in the US with a new visual identity and a new format.
The project, with the working name “New Standard”, envisages the creation of larger supermarkets with a wider range of products – primarily food. 115 new outlets are planned by the end of this year, and in the next three years, 125, 175 and 200, respectively.
The new stores will have many features in this is how influencers combine the trendiest footwear common with the “Evolution” line of stores, launched in 2019. They will also offer a range of amenities, such as seating and charging stations for electric vehicles. For now, the project looks promising. The newly opened “New Standard” stores have generated an ROI of 7–11 percent.
As part of the modernization, 7-Eleven also plans to close 444 underperforming stores in the United States. The weaker results of some stores are the result of falling sales of tobacco products, lower revenues from fuel sales (7-Eleven also has gas stations) and weakening purchasing power of consumers.
IKEA challenges stereotypes
Gaming connects generations. And increasingly, it fills the free time of retirees.
The phenomenon was noticed by a company that has little to do with computer games – at least directly.
IKEA has named 76-year-old Cath Bowie the face of its new BRÄNNBOLL gaming furniture collection. The influencer, known as “Grumpygran1948,” aka grumpy granny, has built a loyal following on Twitch, the popular gaming streaming platform.
Bowie started streaming in 2017 when her grandson introduced her to gaming. She’s done well enough that this year she became a Twitch partner and turned her work into a profit.
UK figures show that 7 million people over brazil data the age of 55 play video games regularly, with the average gamer playing five times a week. In addition, almost half of gamers are women, which also challenges stereotypes about gaming.
Space Marketing Campaign
Going to the Moon and looking for a good suitcase? You probably won’t find anything more durable than the Proxis Global Carry-On Spinner.
Weighing around 2 kg, Samsonite’s creation is a true masterpiece in the “light and durable” category. The brand decided to convince the skeptics by sending its “baby” into the stratosphere in a balloon filled with hydrogen. After a short stay at an altitude of around 40 kilometers and facing temperatures below -60°C, the suitcase made a quick trip down with a parachute. Proxis Global landed unscathed near Las Vegas.
The aeronautical side of the project was handled by the Sent Into Space agency, which specializes in sending objects into space in line with the slogan “Your Brand Sent Into Space.”
This is probably one of the most exciting niches in marketing.