These pop-ups are different from others because they take up the entire screen. You will find some brands using it to promote a new e-book, obviously they have built or other product.
It is the popup you use when you want every visitor to see your offer as soon as they enter your site.
Now let’s move on to the best practices for using these popups.
1. Trigger website pop-ups at the right time
Popups are intrusive and can sometimes be annoying. It is essential to find a way to display your website popups at the best possible time.
Otherwise, you risk having most of your visitors exit your popups without converting. The timing of your popups will depend on your offer, your visitors, and the type of popup you are using.
For example, if you are using an exit intent popup, you should obviously fire it when the visitor is about to leave your site by clicking.
On the other hand, if you are trying to get people to read more content, then it makes sense to use a scroll-activated popup on a blog post. This way, you can encourage readers to sign up for your newsletter, which includes tips and links to new blog posts.
2. Split Test of each website pop-up campaign
Whether you have one popup or ten, you need to be sure to test them all. Only then can you improve the results of your campaigns.
You can do this by setting up two different india email list popups targeting the same audience (for example, new visitors or visitors who buy shoes). Each website popup should be similar with one unique difference, such as a different headline, text, or offer.
Change only one thing at a time, so you know what made one popup perform better than the other.
3. Choose your offers carefully
What ultimately separates high-performing website popups from non-performing popups is the offer. Let’s say you’ve shown your website popup to a targeted audience at the right time.
If the offer doesn’t pique their interest, then it’s better not to have any popups.
This is where A/B split testing comes in handy. Experimenting with your offers will help you identify which one delivers the best results.
The idea is to choose offers that relate to the visitor and their intent. Why are they on your site? If they are shopping around, you can grab their attention with a discount code or free shipping offer.
On the other hand, if they are there looking for information, you can offer a free e-book download or case study.
4. Make the CTA (Call-to-Action) prominent
Your call to action is one of the main factors that will determine whether your visitors convert or not. CTAs are words that tell the prospect what to do next.
For example, “Buy Now”, “Order Today”, “Sign Up Here”, and “Buy Now!”
If you don’t include a CTA or don’t have it in a highly visible way, you risk not completing the desired action. This is why you how to use long tail local phrases will find pop-ups with large yellow, red and blue buttons and large CTAs.
Instantly grab the visitor’s attention and let them know how to complete your offer. Make your CTA stand out by giving it a contrasting color.
5. Make it easier to exit the popup
You want visitors who see your website pop-ups to convert, but that shouldn’t be at the expense of your reputation. Some brands use shady tactics like not including an X button or hiding it.
Do that and you risk visitors leaving, never to return.
So don’t use this annoying method to try to force your visitors to comply. It’s better to make the X button large, so it’s visible and easy loan data to click on a small smartphone screen.
You can also have a “No, thanks” button that they can choose. If you’re worried about no conversions, you can use psychological tricks to keep visitors guessing if they click.
For example, if you sell weight loss supplements, you can offer two options: “Yes, sign me up!” or “No, I’m happy with my current weight.”
In many cases, people who visit your site aren’t comfortable with their weight – that’s why they’re there. So this could play on their insecurities, making them more susceptible to signing up.
But be careful about your negative reverse psychology. It can backfire if you come across as sleazy or rude.