Recently, we have focused on the long tail in our articles . We told you how to use the long tail in your SEO strategy, how beginners should proceed when choosing it and why using long tail phrases in the domain is not very worthwhile .
Why should you care about the long tail from a PPC perspective?
We will continue the long tail today. In today’s article, you will learn how to use the long tail in PPC advertising. The use of long tail phrases in PPC is in most cases a highly effective tactic for optimi south africa whatsapp number data zing PPC strategies. Thoughtless use in all cases might not pay off, however. Let’s learn together what the use of long tails in PPC entails, when it is not worthwhile and how to use its potential to the maximum.
20-25% of all search queries recorded on Google are unique phrases.
56% of buyers search with three or more word phrases.
Only 7% of buyers use short words to search.
More generic phrases are characteristic of the beginning of the buying cycle (funnel) and are harder and more expensive to target.
Long tail terms are more specific . Customers who search for them a defining the objectives of your email marketing campaigns re closer to the final conversion (purchase) and are cheaper to target.
From the point of view of return ( ROI ), long tail terms are better in PPC .
All the reasons above confirm one thing: It is profitable to be in uk data terested in long tail search phrases. They can bring you interesting results, but their use in ppc campaigns should not become a mindless rule.
When targeting long tails is not very worthwhile
When you’re thinking about which words to choose for your campaign, it’s a good idea to consider all the options (short tail, long tail, general words). However, in some cases, the use of long tails may not bear fruit. It always depends on what industry you are targeting, what kind of long tail you have targeted, and the competitiveness of the given terms.
If you still want to stick with PPC, you can for example try to target a general keyword phrase (they have more search) or try to assign geographic targeting to general keywords already in the Adwords system. If your long tail had absolutely minimal search (which is quite likely today with zero competition), it would not be worthwhile to target it with advertising . It could be cheaper to write a short article on a specific long tail.