Two days ago, Google launch a new version of the Penguin algorithm , which it call Penguin 2.0 . If you notic a significant change in visibility on Google on 22/05/2013 or the day after, your page was probably affect by this update. Let’s summarize the important information and changes regarding the new version of Penguin in this article. In the comments, I will be glad for your opinions and information about what happen to your site.
According to Matt Cutts’ official blog, the algorithm improvement affect about 2.3% of English-language pages. But the improvement undoubtly has a global reach. This is a completely new version of the algorithm, not just a data update or a minor change, so it is possible that it will affect many sites in the Czech Republic and Slovakia as well.
I, too, have notic sometimes significant movements in search results positions among the many sites we manage. Some Penguin 2.0 sites. help (probably overturn a past penalty due to better data), ruc visibility for others (mostly rightfully so).
What changes come with the second generation of the Penguin:
Better analysis of site link profile – Deeper analysis, better detection of artificial and paid links, better data.
Google had the ability to use data from the disavow tool , which allows you to disavow low-quality links that you can’t remove and think are ruining your link profile.
Support for websites with a well-known brand and authoritative sites.
Another increase in the importance of the diversity of anchor texts , one of the most important parameters that was also focus on in the first version of Penguin.
Better monitoring of social signals – Popularity on social turkey whatsapp number data networks will go more hand in hand with popularity in search results.
The algorithm can better recognize advertising paid links . For example, if we link to one source many times in one article and others are not represent, the search engine may ruce the strength of the links.
In addition to these changes, which are to some extent includ in this update, Google has been trying to improve its algorithm for a long time. In the near future, he wants to punish more effectively black-hat SEO , i.e. prohibit tactics. It also promises better communication with webmasters using Google Webma focus your online advertising on the user experience ster Tools. He would also like to prioritize quality content even more and crack down on spammy link building techniques .
Start taking your site and activity on the Internet really seriously . Don’t look for shortcuts and tricks to fool the search engine. He prefers to invest in quality promotion of his brand, developing his o uk data n website. Collaborate with other sites.
Tips for what to do if you are affect by Penguin 2.0:
Go with the times and don’t overlook social networks. If there is a target group on them that would be interest in your content, services or products, start promoting on them as well. The most important places on the Internet are always the ones where the most people spend their time. These days it’s social networks. Also, don’t forget to help your site visitors share your content by adding social buttons.
Make it easier for search engines by using different metadata , direct the bots and show them who is behind the content by using authorship