How to conduct an analysis of the target audience and competitors, and why a brand nes an identity and corporate style. Now, during the latest rebranding, how did you work? Maria : This time I did a full-flg research work on creating a brand, and decid not to shift this task to a designer or agency.
I truly believe that no
One knows your small business better than you. Were there really no fuckups connect specifically with the customers?.. Maria : There were. And then we formulat a rule: not to start work until the agre advance payment has been receiv in full into the account.
We sign a contract for a large sum
Agre on a payment schule with the customer. The customer really ask us to meet the deadline he ne, and we, in order to make sure took out a home owner database loan and bought more powerful equipment. The customer is reliable: we work with him more than once.
The advance payment was only enough for the material
We start work, and the customer stopp following the payment schule. We had to take on additional orders to cover the cash gap and pay want to improve your results and understand people’s salaries. All the deadlines “went” – the cash gap increas even more. As a result, the customer paid us twice as long as it was specifi in the contract.
Now we use the rule from the Russian classic:
Money in the morning – chairs in the evening. Even if it is not the first time you are working with a client. I have an obvious question then: were there moments when you want to give up and start something else? Maria : Well, how can I tell you… Regularly. Each of us has moments of crisis. From fatigue, from some uncertainty about tg data the future, from stress. But we support each other in such moments, we don’t let each other give up.