This metric is essential to find out whether your customers are bringing real profits to your company or not.
R$3,000.00 last month to acquire new customers, and managed to win 10 new consumers, each of them cost R$300 for your business.
Therefore, if your average ticket is below R$300, customers will need to maintain recurring purchases to start generating real profits for your company.
A consumer only becomes truly
profitable for a business when their ticket value is greater than the acquisition cost.
To do this calculation, follow the formula:
CAC = amount invested in hong kong email list acquiring new customers / number of new customers
11. Average ticket
The average ticket mentioned above is a metric that will help you understand the amount that each customer spends, on average, with your company.
If you analyze this number and identify that the value is below expectations, it is time to implement some strategies to increase the quantity of products and services to be sold, such as upselling and cross selling.
As previously stated, the higher the average ticket, the greater the chance that each new customer will bring profits to your company.
To understand how much each
customer spends on average in your company, simply do the following calculation:
Average monthly afb directory ticket = monthly revenue / number of customers per month
12. LT
LT, lifetime, is the and regulations it is important lifetime of your customer within your company.
With this metric, we measure the average length of time consumers stay at your business: how many months do they usually stay? How recurrent are these people in their purchases?
To do this, you need to keep your records up to date, so that you can identify these numbers and find bottlenecks in your company.
13. LTV
Assuming your customer acquisition cost is high and your average ticket is low,