If you hope that the website can help you bring orders and obtain various target conversions, then you should pay attention to various details of web design., rather than just looking for a web design company to design a website. A good website will help bring in a steady stream of orders and inquiries, while a poor website will just be a string of URLs on a business card. No matter what kind of online marketing, high quality is required. To complete the conversion, the website is the base camp of marketing. It is not an exaggeration to say that “web design is the most important key to conversion”.
〈Extended reading: What is digital marketing? 2024 Internet Marketing Methods〉
In online marketing, “goal conversion” refers to the process by which visitors perform their intended goals., for example: placing an order to purchase, filling in an inquiry form, signing up a form, subscribing to an e-newsletter…, and the “conversion bulk mail masters rate” refers to the proportion of website visitors who actually complete the conversion action, expressed as a percentage, for example: a website has 1,000 visitors, of which If 100 people make a purchase, the conversion rate is 10%.Conversion rate is the most important indicator in online marketing and can be used to evaluate the effectiveness of a website, and assist marketers to optimize website content and design, increase conversion rates, and thereby improve performance.
〈Further reading: What is conversion rate? How to improve conversion rate (CVR)?〉
1. Website content is the most important core value
The most important thing about a website is not the visuals or the architecture, but the content.A web design company’s mastery of content and material production capabilities are the key to the overall effectiveness., a website can convince unfamiliar customers to pay, usually because of the content, rather than fancy animation and visual design, such as “the content of the website must be clearly expressed”, “the content must have schematic diagrams, flow charts, comparison tables, statistical tables…” , “Product descriptions must be detailed and easy to understand”, “The service advantages of the company must be highlighted”, “Content design must make customers’ eyes brighten”, “Self-explain why you should buy our products and services”, “Audio and video introduction services”, “Currently Promotional Activities “… Content designed for the audience (TA) can solve customer problems and resonate with customers.Website content is one of the most important factors for conversion.
10 web designs that impact conversions
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2. High ranking website structure
“Content is king, architecture comes second.” Apart from content, the most important thing in web design is “high-ranking website architecture”, SEO is the Internet marketing method that brings the maximum traffic. Only with a good structure can you american corporation have a good SEO ranking. It is almost too late to optimize the structure after the website is completed. It is best to find a web design company that understands SEO to design the website from the beginning. , not only can it save communication time and production costs, but if the structure is not done well, it will not be included in Google. Websites that cannot be included will have zero SEO marketing points and fewer conversion opportunities.
3. Visual design is the first impression of a website
Website vision is the first impression when entering the website, and it is also an important factor affecting bounce and stay., so the website snbd host layout design must be simple and easy to understand, and the information structure arrangement must be clear and clear. Users must not be lost in the website. The visual design must be coordinated, especially color, contrast, balance, and logic.